In episode 742, Eric and Neil discuss simple ways to come up with effective marketing ideas. Tune in to hear some simple hacks. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Simple Way To Come Up With The Most Effective Marketing Ideas [00:40] Spy on your competition! [00:55] AdBeat is a way to see all the ads a company is running and how their spend trends are running. [01:30] This also shows you which ads have been used for the longest period of time. [01:43] Go to your competitors’ web sites. [01:45] Track the changes that they make, because it will give you an idea of what is helping them grow. [02:00] If you go multiple times, you will get “cookied” and you will see all their ads and campaigns. [02:36] AHREFS Content Gap is a way to see all the different keywords your competition is ranking for that you are not. [03:09] Take those keywords to UberSuggest and you will get more ideas about how to use them. [03:25] Use BuiltWith to see what tech your competitors are using. This will give you an idea of how to expand. [03:50] If your competitors are using A/B Tests, it means they are sophisticated enough to make changes and boost conversions. [04:20] Facebook has added the “info and ad” section. This allows you to see all the ads one person or company is running. [04:52] Go to niche marketing conferences and pick up new marketing tactics. [05:14] Everyone is friendly and will prove helpful. [05:25] These conferences are a great place to pick up new hacks from reliable sources. [06:04] War Room is a good example of a niche conference. [06:24] That’s all for today! [06:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related