In Episode #333, Eric and Neil discuss how to create a target prospect list. Tune in to learn how a target prospect list is different from a simple prospect list. You’ll also see how a more targeted list creates a greater chance of conversion and stronger customer retention rate. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Target Prospect List 00:57 – Find That Email helps you find email addresses 01:10 – Eric uses this for their prospect list for SEO purposes 01:20 – If you’re in the B2B space, you can generate inbound leads through SEO and content marketing, but the leads aren’t always targeted 01:46 – If you have a target prospect list, your marketing team can go after them and hit all the relevant leads 02:05 – To get relevant leads, look at your competitor’s customers 02:10 – You can go to Upwork and hire someone to check who’s using your competitor’s product and create a list for you 02:36 – Once you have the list, marketing should send them the emails 02:45 – Create ad campaigns on LinkedIn targeting specific companies or people 02:52 – Uploading an email list and doing targeted ads on Facebook is also an option 03:00 – Having a targeted list lowers the cost of your ad expenses because with just 1 closed deal, your ROI is high 03:23 – It takes time to get into the mind of the consumers and you have to show them your product consistently before they convert 03:47 – JustReachOut is good for finding the right journalist that you’re looking for 04:36 – Datanyze will show you everyone who’s using your competition’s product 04:50 – You can enrich the leads who opt-in on your email and reach out to them based on the technology they’re using on the website 05:15 – That’s it for today’s episode! 3 Key Points: The chances of closing a deal is higher with a target prospect list. Customer conversion takes time—you have to be consistently on the top of people’s minds. Reach out to your target prospect list on every platform or channel. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related