In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Market Your Business at a Conference Without Sponsoring It 00:41 – It’s better to speak at conferences than be a sponsor at one 00:50 – Talk with people in the conference lounge 01:16 – Networking is also a good strategy to market your brand without spending 01:49 – Networking doesn’t mean passing your business card, it means getting to know people’s story and expressing how you can help them 02:55 – Prior to the conference event day, figure out your target market 03:13 – Eric shares how his friend bombarded the booths in an event they went to in order to market his service 03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:00 – Go to SingleGrain.com/giveaway for multiple entries 04:10 – That’s it for today’s episode! 3 Key Points: Rather than sponsoring a conference, it’s better to speak at one if you can. Network with people by understanding their struggles and stating how you can offer a solution to their problem. Make sure you know your target market first before coming to a conference. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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