In episode #818, we discuss steps to scaling your content marketing. Tune in to hear each step you need to take to make sure your content ranks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Scale Your Content Marketing [00:48] Step 1: Find an editor who can manage writers and come up with good topics. Check out ProBlogger. [01:18] Step 2: Go out and hire writers. The editor may be able to help with this. [01:36] Always hire the editor first. [01:48] Step 3: Have the writers submit topic ideas. [02:15] Remember the Content Reusage Framework. [02:30] Step 4: Hire someone who helps with promoting. [02:48] Step 5: Come up with rubrics for content guidelines and promotion. [03:02] Once you have a system or guideline, there will be a consistent voice, tone, and format for your blog. [03:30] Once again, reference the Content Reusage Framework to repurpose your work. [04:03] Step 6: Have a content calendar. [04:15] Once the content is out, you promote it. All of this should be in the calendar. [04:52] That’s it for today! [04:56] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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