In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business (01:58) New York Times' acquisition of Wirecutter and its success in affiliate marketing (03:47) Stanley Cups' revenue growth by targeting a new audience (05:03) Importance of founder involvement in business growth (06:02) Different scenarios of CEO involvement in large corporations (07:41) Success of Microsoft's CEO Satya Nadella (08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia (09:35) Founder involvement in smaller businesses versus businesses at scale (09:23) Founder involvement and vision important for small businesses (10:07) Elon Musk's success with SpaceX and Tesla (10:32) The Boring Company's lack of success (10:55) Elon Musk's work ethic of 120 hours per week (11:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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