In episode #814, Eric and Neil discuss what you could learn from Southwest Airlines. Tune in to hear which tactics you should rip from this company. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Ugly Is the New Sexy: What You Can Learn From Southwest Airlines [00:50] Titles are key, which is why they titled this episode as such. [01:04] Neil tries to avoid Southwest, because he finds they are always delayed. [01:40] Eric’s last Southwest flight was delayed and problematic. [02:10] When Southwest first launched, they focused on serving three cities in Texas. [02:27] It took Southwest three years to get rolling and gain more customers. The first flights were sparsely populated. [02:44] The lesson here is to niche down at first. [02:54] Southwest has a hub and spoke model of business. [03:20] The airline does a lot of layovers, which allows them to ensure fuller flights and better prices. [04:15] You can either be efficient or offer exceptional service, but you can’t have both. [05:05] Southwest is not the best priced airline, but they have a “cool atmosphere” and free alcoholic beverages. [05:45] Optimize for efficiency, but allow for mistakes/refunds. [06:15] Think of your business as a funnel and check for leaks. [06:42] That’s it for today! [06:48] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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