Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire It starts with a message Eric got about a team member's wife being hit by a car, and turns into the clearest thing either of them has said about keeping good people. Neil lays out how he thinks about founder retention after an acquisition, they debate what Single Brain should actually be, and Eric closes with the GrokBot marketing playbook. Key takeaways◾How you behave in someone's worst week is the retention strategy. Everything else is a policy document.◾Brand recognition you already have is worth more than the product name you are attached to.◾Multifaceted marketing wins now: shipping fast, engaging in public, DMing influencers and bundling. Chapters00:00 Looking After Your People02:20 Founder Retention Matters05:31 Building Single Brain08:56 GrokBot Marketing Playbook

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