Need Marketing Help? https://npdigital.com/ Neil Patel breaks down what's actually changed in e-commerce, and why the brands winning right now are the ones adapting to AI search before everyone else. In this session, Neil shares the data behind the new buying behavior: why AI search (GEO) is quietly becoming the highest-converting channel he's ever measured, how shoppers now research and buy across ChatGPT, Reddit, Instagram, and Amazon, and the exact things you need to fix so AI agents actually recommend your products. Chapters: 00:00 Intro: 25 years of marketing data 00:50 The new e-commerce landscape 03:45 Why buyers need multiple touchpoints 05:25 Buy now, pay later & economic uncertainty 07:30 How each generation shops and spends 09:35 Trust: the real conversion lever 10:50 AI search (GEO) is reshaping discovery 13:45 The invisible conversions you're missing 15:00 AI search: the highest-converting channel 16:15 Why people really buy on social 18:45 Social commerce habits by generation 20:50 Using influencers the right way 22:05 Applying AI to the customer journey 23:20 Why your offer beats your strategy 27:55 Prepare your products for AI agents 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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