California promised consumers an easier way to protect their personal data. Since 2024, the Delete Act has required the state registration of data brokers — businesses that collect and sell personal data from our digital footprints — and it also mandates they give consumers a way to request their data be deleted and report how many requests they get.But, a new Stanford report shows registered data brokers are largely ignoring the laws. Jennifer King, privacy and data policy fellow at Stanford's Institute for Human-Centered AI, says only 9% of data brokers are in compliance.More on this:“Regulating Data Brokers in the Age of AI: A California Case Study” from Stanford’s Institute for Human-Centered AI“About DROP and the Delete Act” from the California Privacy Protection Agency

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