Ep 638 - Beef Raised Right (feat. Mason 'Bric' LaDue)
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How did Bric Mason go from a Texas ranch upbringing to the music business?
The Wild Wild West.
Yeah, I remember when I opened for Shane at The Link, we did like two sound checks. I was like, good to go. I trust these sound guys. I got up there and just every fucking word I said was like times eight. Just right back, I would say something and it would echo like eight times into my ear.
It's got to bounce off so many things in there. Yeah,
well, it just felt maddening. And then I'm like, you know, I'm like the sound guys right to my right because it's like you're in the rounds, you're moving around. So I like, you know, I'm doing like a minute. I'm like, they'll figure it out. My trusted sound guys. I turned to look at them. They were like this. Just arms crossed looking at me like, look, pissed at me. I'm like, what the fuck, man? This fucking guy is supposed to be a professional? It was the funniest shit in the world. Just arms folded, just like leaning his chin down. I'm like, man, you couldn't be less interested in this right now.
I
had to hold the mic like down here the whole time. You
trying to shut that
dough? Yeah,
I'll get it. The first thing I always do on tour is go meet the sound guy. Yeah. You need anything, man? How you doing? I'm glad to be here. I heard a lot of good things about you. I
should introduce you. Mason LaDue.
How you doing, guys?
What do you go by? Mason? Bric.
Bric
is such a sick fucking name.
It was a
happenstance
how it came about.
Yeah, take me back. You have a really sick story. I don't know if...
I've
ping-ponged around. You could biography-mog a lot of people.
I
probably
could. It's pretty sick. All by mistake, too. All by just bouncing around with no real plan. That's how you do it. I mean, I grew up in the Dallas area in Texas. Well, I grew up in the rural area of Texas and Dallas area. Went to school, like middle school, high school, suburbs of Dallas. Yeah. Just kind of had like a real, you know, like multifaceted, you know, upbringing as far as seeing exposed to different like rural life, cowboy life and then suburb life.
Yeah.
You know, I'm 43. So I was a, you know, Columbine happened my sophomore year in high school. Yeah. 9-11 happened my freshman year in college. So like a lot of like cultural impactful stuff. Internet came about. Yeah. I just had a pretty cool upbringing, and it just bounced me around in the music business. Yeah, wait,
so how did you start? Did you start on the ranch, or did you start in the suburbs? We
all grew up out where I work at now. It's in Leon County. That's where my whole family is from, and it's just super rural in the 80s and 90s. It was obvious that school and all that, like raising kids was going to be pretty tough. Mm-hmm. So, like, my parents, my dad had a family business in the Dallas area. And so we just kind of relocated to the suburbs. And that's where I grew up the most of, like, my childhood. Right. And all that. And basically split in time, you know. Yeah. School, then every weekend or holiday, you know, head to the ranch. It was my great-grandparents' ranch.
Big ranch.
Yes. It's quite large. We've done a little bit more expanding from what they have. They had a little bit more of a homesteading aspect. But, you know, that was kind of the lifestyle back then, too.
How did Bric Mason break into the independent Texas rap and mixtape scene?
You know, the chickens and a garden. Yeah. Cows and just the
whole thing.
I
mean, dude, it's... I mean, not to obviously try to be an imposter. I read Lonesome Dove the first time this year. Yeah. I was convinced I was a cowboy for, like...
That's a good... That's a rite of passage. I feel like it should be... government mandated that you, every American family watches, may even get your citizenship. Watch. That's your point. You have to watch Lonesome Dove on VHS. Not
DDD.
I
mean, that's not a hard sell.
I mean, why not?
No, I mean, that's also what I've heard. Like, especially when I've worked with Mexican guys, they get disappointed when they come here because they think we're all cowboys. They
think we're like
real.
They
think
we're like Slim Jim and Brim. And they come here and they're like, you guys are like weak and effeminate.
No, not all of
us, man. Come on. Yeah. I mean, coming from Mexico, seeing cowboys, then ending up on like a liberal college campus, you must be like.
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Chapters
8 chapters
1
How did Bric Mason go from a Texas ranch upbringing to the music business?
0:00–3:02
2
How did Bric Mason break into the independent Texas rap and mixtape scene?
3:02–11:16
3
What was Texas hip-hop culture like during the rise of lean and chopped-and-screwed music?
11:16–18:04
4
Why did rap tours and concerts often turn into fights in the early 2000s?
18:04–26:43
5
How did Bric Mason help introduce Post Malone and other artists to Wiz Khalifa?
26:43–35:00
6
Why did Bric Mason leave the music industry and return to ranch life?
35:00–45:41
7
What makes Akaushi cattle different, and how does regenerative ranching work?
45:41–1:02:18
8
How is responsibly raised beef different from commercial ground beef?
1:02:18–1:16:24