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Matthew Cox | Inside True Crime Podcast

Cartel Kingpin Tells All...

03 Nov 2025

Transcription

Chapter 1: What historical context is provided about the Mexican cartels?

0.031 - 25.38 Matthew Cox

For the entire decade of the 1990s, this was the most powerful group in Mexico. These are the kind of things you see in the movies. This is actually that. You fight for control of the ports. You fight for control of the border crossings. Other key assets are key corrupted political officials. You know, the thing about Mexico is power doesn't come from weapons or product. Power comes from

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28.448 - 29.189 Unknown

Let's do it.

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29.269 - 30.532 Matthew Cox

Let's switch sides. No.

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30.612 - 55.913 Unknown

What are you talking about? Let's do it. Go. Okay. Okay. Well, do your intro. I don't have an intro. The intro is we just start talking. Because remember, the lower third is going to slide out. And it says, you know, Pierre Rossini, former LA kingpin. And then it'll go. But see, so we don't even have an intro. I don't think Rogan doesn't. Somebody suggested, oh, I know who it was, Julian.

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55.933 - 76.647 Unknown

My buddy Julian suggested, he goes, he said, we don't do intros anymore, Matt. He said, we're not doing intros anymore. He said, Danny and I talked about it. We're not wasting time on intros. We just go right into it. I said, okay, Julian, if that's what we're doing. So that's what I started doing. Saved a few seconds, except for this nonsense right here that we're having. Go ahead.

79.057 - 102.352 Unknown

So you're not going to say anything at all? No, we're starting with the kids. So we're starting. All right. So we're going to be discussing the creation of the Mexican cartels and how they've evolved over the years, why they've evolved and the controversies within them and the wars and the whole thing. We're going all into it.

Chapter 2: How did the Guadalajara cartel establish control over drug trafficking?

104.114 - 106.718 Matthew Cox

Yeah, we'll be discussing the genesis of the cartels and how they developed.

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109.01 - 109.811

It's perfect.

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110.773 - 111.014 Unknown

Yes.

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111.434 - 111.895 Matthew Cox

Let's do it.

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112.296 - 112.817 Unknown

I'm excited.

112.857 - 135.671 Matthew Cox

All right. Well, 50 years ago, there were two cartels operating in Mexico. All right. There was the Guadalajara cartel, which controlled the bulk of the border region. And then there was the Gulf cartel. Here in the mid-80s, an arrangement was made between the Colombians and the Mexicans in order to use Mexico as a transshipment point. In fact, we discussed this during an earlier podcast.

135.992 - 160.978 Matthew Cox

Well, that relationship lasted for a few years before the Mexicans got smart and said, hey, we want to be paid in product for our services. This in turn prompted Mexicans now to be able to begin developing their own distribution operations within the American market. And so for the first time, what you had were Mexican kingpins with their own American-based distribution networks.

161.959 - 177.644 Matthew Cox

And so this allowed for the Guadalajara cartel to begin increasing revenue because it's much more profitable, one, to not only smuggle the product on behalf of the Colombians, but the value of the product increases exponentially once it hits the American market. Right.

177.664 - 198.058 Matthew Cox

And so, for instance, the leader of the cartel, Felice Gallardo, was an individual who amassed the first multiple billion dollar wealth. And this was back in the 1980s. And he created a structure with an entire second tier of up-and-coming younger generation guys who later on went on to become famous.

Chapter 3: What led to the fragmentation of cartels in the mid-1980s?

309.057 - 309.578 Unknown

Nepotism.

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310.018 - 325.471 Matthew Cox

Just straight up nepotism. Whereas with Guzman, you know, he was competent. See, in that world, unlike the corporate world or being some drone working at Amazon, it's If you drop the ball, you get killed.

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325.831 - 328.797 Unknown

I was going to say, I feel like competency is reliant on murder.

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329.338 - 355.893 Matthew Cox

That's the great filter in that community. And so everybody understood that if you were working for Guzman and you lost a load, curtains. Right. And so it weeded out the incompetence. And so he had been able to develop a reputation, even amongst the Colombians, where they would drop off a load to Mexico, and before their plane got back to Colombia, he'd already have it in LA.

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357.616 - 369.452 Matthew Cox

And so nepotism is great, but... you put the people in power or you entrust them with the authority to exercise so long as you know they're going to get the job done.

369.732 - 374.357 Unknown

Right. So nepotism is great for loyalty, but it doesn't necessarily translate to competency.

374.437 - 390.173 Matthew Cox

Yes. Well, like, so when Feliz Gallardo said, well, we're going to give Tijuana to my nephews, but we're going to give the Colombian's product to Guzman because they knew he was going to get that product across the border without suffering any losses, whereas the nephews could handle the weed.

390.754 - 390.994 Unknown

Right.

392.172 - 417.049 Matthew Cox

And so that went on until about 87. 87, he delegates everything to these various little groups. Now, in 1989, Feliz Gallardo gets knocked off. And those five regional outposts devolve, there's a fragmentation where it ultimately breaks down into five separate syndicates, which became the modern structure of the five cartels.

Chapter 4: How did Chapo Guzman rise to power within the Sinaloa cartel?

460.284 - 482.71 Matthew Cox

No, yes. And so initially he gets entrusted with this port of entry. So that means that all contraband coming through that particular port of entry goes through him. Right. He controls the toll. Not only does he push through the product that he's responsible for, but he also charges all of the other organizations to use his bridge. Right. It's called Beazle. And so...

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484.158 - 505.643 Matthew Cox

Where later on, he felt as if he kind of got shafted, was he ended up with two of the smaller ports of entry. Like the nepotism kicked in a couple of years after this meeting. Because when Gallardo got knocked off, all of a sudden it was a mad rush. People were grabbing and holding on to what they had previously been assigned. Well, he'd been assigned two small ones.

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505.792 - 523.869 Matthew Cox

The nephew's got the crown jewel. Carillo's got a beautiful one in Nuevo Laredo and El Paso. You know, like all the other guys got the plums. He got the scraps. Right. And so, and the second disadvantage he had also was the fact that he was young. You know what I mean? 33-year-old, 34-year-old man.

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525.231 - 544.112 Matthew Cox

And so when you're dealing with men in their 50s, it's difficult for a 55-year-old to treat a 33-year-old as an equal. Right. And so although he was competent, he suffered from several disadvantages. One, his youth. Two, he also suffered from the fact that, like I said, Sinaloa was not a border state.

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544.793 - 572.301 Matthew Cox

Now, what was interesting is prior to Feliz Gallardo getting arrested and illustrating the earlier point, there was a trafficker named Hector Palma. But Palma was much older, you know, 15, 20 years older than Guzman. And he was another individual who... was an extraordinary smuggler. And Palma was responsible for handling a lot of the loads for Feliz Gallardo.

572.743 - 578.802 Matthew Cox

And Palma would go, he partnered up with Guzman to go through his port of entry. You know, competence finds competence.

578.862 - 578.982

Right.

579.89 - 603.678 Matthew Cox

Well, back in the late 80s, there was a load that ended up getting knocked off, like, you know, multiple ton shipment, which for the late 80s, 87, 88, those were big loads. It wasn't until later on that you started seeing the much larger loads. And when you suffer a loss like that, The organization is responsible for the loss. So now Felix Gallardo's got to pay the Colombians.

Chapter 5: What role did political corruption play in the drug trade?

604.138 - 617.191 Matthew Cox

Now he's not going to pay full price, but he may end up having to pay the Acapulco price, but it's still coming out of his pocket. So now he looks incompetent and it's costing him money. So Guero Palma and his business partner get called to account. The partner gets killed.

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619.553 - 626.62 Pierre Rausini

Guero Palma gets spared. However, Palma now found himself excommunicated from the community.

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627.95 - 630.374 Unknown

They don't give him an opportunity to try and make it up?

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630.615 - 633.039 Matthew Cox

No, he essentially got expelled.

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633.059 - 640.952 Unknown

Right. Because, I mean, a lot of times they don't just whack you. A lot of times they'll say, like, if you can, you know, we're going to let you make it up. You know, if you get hit again, then you're done.

640.972 - 658.455 Matthew Cox

No, Feliz Gallardo had turned into a monster by that point. Oh, okay. And so Palma gets spared, but he's essentially on the outs. And... You know, when we're in prison, everything in prison breaks down, usually along racial or ethnic lines, particularly at the higher security level institutions. Right.

658.475 - 666.284 Matthew Cox

And if you find yourself excluded from your particular community... Now you're... Now you're potentially victim of being preyed upon. Right.

666.304 - 667.345 Unknown

You don't have anybody to back you up.

667.385 - 689.015 Matthew Cox

You're a lone wolf. Yes. And so that's the circumstance that he found himself in. And unfortunately for Palma, his wife... was manipulated into falling in love with another trafficker, some Venezuelan guy. He fills her head full of these pipe dreams. They're going to take off together. They're going to live together happily ever after.

Chapter 6: How did the Zetas emerge as a powerful force in the cartel wars?

721.654 - 724.878 Unknown

That's a, yeah, that's okay.

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724.898 - 747.228 Matthew Cox

Sorry. So here's this guy. He's like, his wife's gone. His children's gone. His money's gone. He's freaking the hell out. What the hell's going on? He gets a box. All right. Like UPS delivery. Opens it up. There was a severed head. There's a VHS tape. He grabs the VHS tape, pops it into VCR, and the children had been taken to a bridge in Venezuela. Oh, I remember this.

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747.568 - 772.2 Matthew Cox

And they tossed the kids off the bridge. And so, of course, they filmed the children plummeting to their deaths. You know, young children, too, like eight-year-olds, nine-year-olds. Yeah. And Palma, of course, one, absolutely loses his mind. Right. And so this is like 1988. The following year, early 89, Feliz Gallardo gets knocked off. He's now sitting in custody.

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772.8 - 792.93 Matthew Cox

Well, when Obama goes and joins a partnership with Chapo Guzman, they make an alliance. Okay. He's in his 50s. He knows some guys in Colombia. He knows some guys in Venezuela. He can reestablish the ties because once Feliz Gallardo got knocked off, those little satellite groups, they didn't have connections to the Colombians. They worked for him. He dealt with them. Can I ask a question? Sure.

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793.391 - 808.551 Unknown

Hey, real quick, just wanted to let you guys know that we're looking for guests for the podcast. If you think you'd be a good guest, you know somebody, do me a favor. You can fill out the form. The link is in our description box, or you can just email me directly. Email is in the description box.

Chapter 7: What strategies did the Sinaloa cartel use to maintain dominance?

808.832 - 818.725 Unknown

So back to the video. You said that Palma was kind of excommunicated. Why did they come after him? If they wanted to kill him or they just... Pure spite. Okay.

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819.008 - 842.258 Matthew Cox

And the individual who killed the wife was an associate of the nephews, the Arellanos. And so he knew that Feliz Gallardo ordered it, but Gallardo is essentially in protective custody in prison. Although he's technically incarcerated, he's still running his family's organization. He's operating with cell phones. Remember this is now 89, 90, you had cell phone technology.

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842.819 - 864.865 Matthew Cox

Whereas they were not able to be gotten to So when Guadalupama reaches out to Chapo Guzman, they make a new alliance saying, hey, look, I'll handle the supply side because he knows some guys down in South America. You handle controlling through your toll bridge, your port of entry. Chapo Guzman wisely selected Guadalupama to be his partner.

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865.946 - 888.694 Matthew Cox

And for the first five years of the cartel's history, from let's say 1990 to 95, Guadalupama was actually in charge. Right. He's the older of the two. He had the gravitas. He was able to go and obtain the source of supply. More importantly, from Guzman's perspective, he knew that Guero Palma was the one man who would never cut a deal with the Arianos.

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890.456 - 913.541 Matthew Cox

That murder, the killing of his wife and his children... Sealed the deal, yeah. ...meant that there was never going to be a negotiated settlement. It wasn't a business arrangement. We'll give you X number of dollars per unit, settle the debt. No. That killing actually triggered a war that lasted for 20 years. It didn't end until 2008. Thousands of men died behind the killing of his children.

914.622 - 943.784 Matthew Cox

That was initially the precipitating factor. And so when Guzman selected Obama, Obama was like, look, I'll get the supply, you handle the smuggling, and I'm wiping out those guys. Right. Chappell just stood back. And that's the genesis of the Sinaloa arrangement. Now, there were other groups operating in Sinaloa, Zambada, Espada Goza, Beltran Leyva.

944.485 - 947.709 Matthew Cox

They said, hey, well, you've got the toll bridge. We'll just all use you.

948.149 - 949.891 Unknown

Right. And then they just, what do they just pay?

951.073 - 952.234 Matthew Cox

They pay piso.

Chapter 8: How did the dynamics of cartel alliances shift in the early 2000s?

952.975 - 971.024 Matthew Cox

But these guys, they formed like a little, there's always strength in numbers. And so those organizations that were local to him, they bandied together. Now, what they did is initially you had the one state of Sinaloa, and within a year or two, they'd already moved out to about a half a dozen states. And that's where they stayed for a decade.

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971.925 - 992.393 Matthew Cox

You had Jalisco, Colima, Nayari, Michoacan, and Durango. Well, all of the organizations in those territories came to Guzman's group and said, hey, we want our product taken across the border. Now, they charged them. Yeah. So that's a second revenue stream. You're making your money importing product for the Colombians.

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992.734 - 1020.21 Matthew Cox

You're making your money distributing the product you get as payment to the Americans. And now you're getting the payment from all the other subsidiary organizations that want to use your toll bridge. And that was the genesis for Sinaloa. On the other hand, in Tijuana, they had Life O'Reilly. Sinaloa got to about six, seven, eight tons of Colombian product per month.

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1021.671 - 1049.821 Matthew Cox

And Tijuana, they started out with 20 tons. They were three times bigger. For the entire decade of the 1990s, this was the most powerful group in Mexico. They were literally 15 miles from the border. Right. And so they gave them direct access to Southern California and San Diego. Whereas Sinaloa... They're 800 miles to their port of entry. From there, they got to go to Los Angeles.

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1051.504 - 1076.589 Matthew Cox

Or they've got the second port of entry, which is in Agua Prieta, which was by Douglas, Arizona. That's on the New Mexico border. That's another 10 hours. So these guys had enormous disadvantage. One, they weren't a border state. Couldn't do anything about that. But two, they were assigned and inherited two very, you know, Not very beneficial order crossings. They're small.

1078.251 - 1081.014 Matthew Cox

Given the smallness, it increases the probability of getting detected.

1081.495 - 1083.297 Unknown

Right. Because there's very little traffic.

1083.317 - 1086.161 Matthew Cox

Very little traffic. You know, in Tijuana, you got 50,000 cars every day.

1086.221 - 1089.044 Unknown

They just can't search all of them. They can't even search a fraction of it.

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