Matthew Cox | Inside True Crime Podcast
Timepiece Gentleman Locked Up For $5M Scam | Insider Exposes Anthony Farrer Dark Past
Fri, 21 Feb 2025
Anthony Farrer appeared or the timepiece gentleman has just been sentenced for a $5 million dollar luxury watch ponzi scheme.Contact Greg Greg.snavely@gmail https://www.instagram.com/greg.snavely/Get 50% sitewide for a limited time. Just visit https://GhostBed.com/cox and use code COX at checkout.Do you want to be a guest? Fill out the form https://forms.gle/5H7FnhvMHKtUnq7k7Send me an email here: [email protected] you extra clips and behind the scenes content?Subscribe to my Patreon: https://patreon.com/InsideTrueCrime 📧Sign up to my newsletter to learn about Real Estate, Credit, and Growing a Youtube Channel: https://mattcoxcourses.com/news 🏦Raising & Building Credit Course: https://mattcoxcourses.com/credit 📸Growing a YouTube Channel Course: https://mattcoxcourses.com/yt🏠Make money with Real Estate Course: https://mattcoxcourses.com/reFollow me on all socials!Instagram: https://www.instagram.com/insidetruecrime/TikTok: https://www.tiktok.com/@matthewcoxtruecrimeDo you want a custom painting done by me? Check out my Etsy Store: https://www.etsy.com/shop/coxpopartListen to my True Crime Podcasts anywhere: https://anchor.fm/mattcox Check out my true crime books! Shark in the Housing Pool: https://www.amazon.com/dp/B0851KBYCFBent: https://www.amazon.com/dp/B0BV4GC7TMIt's Insanity: https://www.amazon.com/dp/B08KFYXKK8Devil Exposed: https://www.amazon.com/dp/B08TH1WT5GDevil Exposed (The Abridgment): https://www.amazon.com/dp/1070682438The Program: https://www.amazon.com/dp/B0858W4G3KBailout: https://www.barnesandnoble.com/w/bailout-matthew-cox/1142275402Dude, Where's My Hand-Grenade?: https://www.amazon.com/dp/B0BXNFHBDF/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1678623676&sr=1-1Checkout my disturbingly twisted satiric novel!Stranger Danger: https://www.amazon.com/dp/B0BSWQP3WXIf you would like to support me directly, I accept donations here:Paypal: https://www.paypal.me/MattCox69Cashapp: $coxcon69
Chapter 1: Who is the Timepiece Gentleman?
the timepiece gentleman he would claim million dollar robbery finance his watch flipping business by stroking off guys in dallas you want to hear what his partner had to say about him the timepiece gentleman was just sentenced he for stealing over
5.6 million dollars and we brought in greg who who has dealt with him in the past and is kind of a watch aficionado he's got a bunch of watches and he's brought some he's going to explain how the whole thing went down and we're going to get into it so check it out
gentleman's name timepiece gentleman uh was anthony fairer and he ran a large scheme where he was selling watches on consignment um however he didn't he wasn't paying people as they were selling and it kind of collapsed upon itself the way the industry works is that
you can't just walk into stores and buy desirable watches you know if you want a rolex and the msrp on that rolex is eighty five hundred dollars and you show up to the store with eighty five hundred dollars then they're not gonna sell it to you because they want to sell you more they know that you can leave that store and that what's called the gray market is going to be like 12 or 13 or $14,000.
There's some watches with an MSRP of $15,000 that sell for over 50. So, you know, they reserve the calling the clients, uh,
on those watches for the most important the doctors the guys who will buy their wives huge diamond rings to offset the fact that that they know they're going to make a huge windfall when they buy that watch whether they choose to sell it or not well i don't understand because i i've had i've bought rolexes before and i've walked in and paid you know 6 500 that's right it
but they are these just like but these aren't specialty rolexes this is just one they're making thousands of and it it just it became a thing i'm guessing it was pre 2010 that you were yeah this was back in 2000 yeah three four five six back then you could have uh just walked right in the store and bought everything now if you walk into a store they will basically tell you everything is for display purposes only
Would you like to be put on a waiting list, sir? And case prices drop down low enough. And if things get bad and they start making phone calls, you know, whether it's the economy or whatever, then, you know, they're probably in trouble. But that gray market is where people like the timepiece gentlemen like to exist. You know, there's people who will get watches.
They might get that lucky phone call or they might be able to work a deal with their AD where they kick them. AD stands for authorized dealer. So that basically means the Rolex store where if they kick them, the store guy, a couple of grand, he'll bump them up the list. And I'm...
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Chapter 2: What is the story behind the $5M Ponzi scheme?
His story, the way he tells it, is when he got out of jail and he was living in a halfway house and they were making him go out, he had a couple of things left over from when he was successful in real estate. And one of those was a Breitling watch, today probably worth 4 or 5K. And he sold it. So he had the money and then he went on Craigslist and he bought like a tag or a different watch.
And then he flipped that. And then he realized that, you know, when you're in a halfway house, you're not out here getting these great jobs. Right. So if he's making, you know, six, 700 a day, flipping a watch here and there twice a week, you're probably the highest paid guy in the halfway house. Right. Right. So, I mean, so he decided. to brand himself the timepiece gentleman. And he...
The idea behind that, he told me, was the SEO of the fact that people will search for gentlemen's timepieces and, you know, it'll kind of organically pull him up. But then he got really, really into, like, the YouTube. And he decided at the time he was driving a Jeep, not a Wrangler, a Cherokee. grand Cherokee that he wrapped in time, peace gentlemen and whatever.
And, you know, he was, he was relatively modest. He seemed like a cool enough guy. Um, but he wanted to create, which is not the worst idea in the world, YouTube content and say, Hey, I know it's super glamorous to be a watch dealer, but, um, I'm going to show you the good, the bad, the ugly. I'm going to, you can be part of the, part of our team and follow us along all day long.
So he created this weekly series that I won't lie. I, as a watch guy myself, I was kind of excited when it came out every week. Right. Because, and, and credibility. Yeah. You know? Oh. But his idea to keep the, uh, The crowd engaged was, okay, nobody wants to see me in a Jeep. He turned around. He got an Audi R8. And you know what that is? The Iron Man one? You had a TT, right? I had an Audi TT.
Yeah, it's the men's version. Oh, my God. All right. I have to. So you know who Daniel Mack is? You will know.
It sounds familiar.
He's that kid who goes up to everybody in, like, an exotic car and is like, man, what do you do for a living? Oh, yeah, yeah, yeah. That kid just happened to catch him in some high-priced Dallas area in his Audi R8, and he's like, I'm the timepiece gentleman. And his...
like now like you know we used to dm back and forth and talk sometimes and now he's got you know a couple hundred thousand followers right you know whatever now he's like greg who yeah sounds familiar yeah right exactly yeah if you're not spending 40 50 grand on a watch like talk to one of my sales guys you know what i mean so my wife she went has a degree in accounting and
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Chapter 3: How did Anthony Farrer run his watch flipping business?
I mean, and there's no fucking way you're making this off of selling fucking watches.
I mean, and you get the most expensive penthouse in Dallas. And I mean, his whole thing, he he eventually had. He started fabricating robberies. To try to cover the losses.
So what happens? So I give you my watch and I say, hey, I want to get 60 grand for it or something. And then you've got to try and sell it for 70 so you can make 10. And you're holding it on consignment. And then at some point I say, listen, man, I just want my watch back. It's been four months. I don't think you're really trying to sell it. I probably do sell it on my own.
And then suddenly you say, OK, I'll send it to you tomorrow. And then the next day you send me a text. Oh, my gosh, I was robbed last night.
It wasn't that it was actually more dramatic than that. He'd say I was careless and I had eight watches worth X amount of dollars in the backseat of my Audi and somebody broke the back window and took them all. So he would claim, like, million-dollar robberies just to get some free cash to pay those people and maybe say your watch was – I mean, who leaves that kind of stuff in the car?
You know what I mean? Especially if you got your timepiece gentleman stickers all over it. I mean – that's anyway anyway so well where are you going that was uh and then there was another really really big red flag um and it was a strange thing they were putting out this show every week and they're like something huge is coming this week Yeah, everybody stay tuned.
There's going to be something huge coming this week. You just wait for it. And then they just disabled their social media. They turned off their website. They called it their media blackout, which was... really, really weird because again, you've got millions in other people's stuff.
Yeah.
And they thought that it was really cute that they came back and with a video of them all volunteering at soup kitchens and animal hospitals and giving away watches after they disappeared. But it's like, if I'm the guy who you have my, my $120,000 watch and, And I can't reach you and whatever. I don't care that you're at the Humane Society. Yeah, it's not cute. Send me my shit back. Yeah, exactly.
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Chapter 4: What led to Anthony Farrer’s downfall?
He's doing a whole... What is it? Traveling a road show. What's the name of that? The road show where they would... Antique. Antique. You antique road show thing where they come, they show... And they're like, oh, what do you think? I think it's worth $60,000.
Yeah.
Turns out this is a fake and it's worth about $200.
Yeah. So...
So I understand that. What I'm saying from here on out, if he were to get out and start over again, because he does have some cachet, right? He can go on other podcasts to tell his story. So let's say he started something in a genre like true crime, or maybe even if it was for him, it'd probably be like fitness or something, because he wants it to be all about him.
He doesn't want to brand himself as a master criminal, because he couldn't possibly see himself like that. Most narcissists wouldn't dare... paint themselves into that portrait. You're a special kind. I'm special. So if he were to get out and start – so he'd have to start something over again. He could go on a bunch of shows, talk about what he's doing.
He could probably make $4,000 or $5,000 a month doing YouTube videos of some type. It might take a little bit, but that's probably it.
That's probably where he's – But then he could also be training people on the side or maybe selling a course. It's not a bad life. I'm not saying it's a bad life.
I'm saying it's not – Yeah, he could do courses.
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