In this episode, Fiona chats with Jac Semmler, founder of SuperBloom, a plant practice with a mission of “plants for the people”. They talk about Jac’s journey from growing up surrounded by plants in regional Victoria to building a multidisciplinary business working across horticulture, planting design, major public projects, books and creative collaborations.Jac shares how she has intentionally built SuperBloom as a “tiny but mighty” values-led business, why she doesn’t believe every business needs to niche down, and how thinking of the business as an ecology has allowed different audiences, projects and opportunities to coexist.You'll learn:Why Jac believes beauty, nature and climate resilience can and should exist togetherHow getting involved earlier in a project can lead to better creative outcomesWhy your business doesn’t necessarily need to niche down to succeedHow Jac thinks about SuperBloom as an ecology rather than a collection of separate offersWhy saying no, setting boundaries and being selective about partnerships has transformed the businessThe role books have played in building Jac’s profile and opening unexpected doorsJac also talks about knowing the value of your creative work, refusing to work purely for “exposure”, and why making space for the right projects, people and partnerships can be one of the most powerful decisions you make in businessNeed help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected] Connect with Jac and Super BloomWebsite: thesuperbloom.com.auBooks: https://www.thesuperbloom.com.au/shop Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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