In this episode, Kaity Griffin delves into the nuances of advanced Google Ads strategies. She also shares insights on the rise of AI in marketing and her journey to creating a successful business while maintaining a work-life balance. Tune in!You'll Learn How To:Basic overview and evolution of Google AdsImportance of conversion tracking in ad campaignsThe strategy behind keyword research and targetingComparison between Google Ads and Meta adsMistakes to avoid when setting up Google AdsUsing tools and methods for effective keyword researchMetrics to track for assessing Google Ads performanceTips for crafting effective ad copy and visuals for Google AdsImportance of key phrases in Google AdsUse of competitor and brand campaignsStrategies for Optimising Google AdsLegalities of using trademarks in ad copyImpact of AI on marketing and ad managementKaity's approach to leveraging automation and AI toolsBalancing business growth with family lifeMarketing strategies for small businesses and digital agenciesRole of continuous learning and investing in educationPersonal achievements and business milestonesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffGroup Coaching is now open! You can apply at mydailybusiness.com/groupcoachingYou can sign up to learn more about Google Ads at Profitable Promotion or try out Kaity's Bootcamp first. Connect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly Planner Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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