Sir John and I had an incredible conversation with Robert Meyer, a skincare expert, and top Shiseido training executive. Robert talked with us about what his decades-long career, at some of the most influential beauty companies, has taught him about beauty and the consumer experience. Specifically, how Shiseido successfully translates 150 years of Japanese beauty history to consumers around the globe. We discussed how the brand meets the needs of more educated consumers, remains aware of specific generational interests, and meets rapidly changing sun protection needs. Our chat also focused heavily on Shiseido’s innovative cosmetic technologies, including 2500 patents, and how they merge science and nature to create such unique product offerings. Tune in as we discuss: How Shiseido’s research & development process highlights their global perspective The Japanese myths and oral histories that inspire Shiseido’s product developmentShiseido’s 20-year relationship with the Skin Cancer FoundationWhy deep sleep is such a significant step in any skincare routine Whether or not “fragrance-free” products are actually a mythProducts Mentioned:Shiseido Benefiance Eye Cream Shiseido Benefiance Wrinkle Smoothing CreamShiseido Sunscreens (Clear sunscreen stick, Oil-Free Mineral Sunscreen, VitaClear) Synchro Skin Self-Refreshing Foundation SPF 30Shiseido Bio-Performance Skin Filler Serum DuoShiseido Eudermine Essence Rate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with us: @brookedevard x @sirjohn x @shiseido Hosted on Acast. See acast.com/privacy for more information.

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