Ben Borton, co-founder and CRO of PodPlay, shares how the company grew from operating sports venues into a platform used across 290 locations with more than 1.8 million end customers. He explains how founder-led sales, word of mouth, and organic content helped PodPlay compete with companies that had years of market experience. Ben also breaks down how more than two million captured replays turned into 24 million social media views through partnerships and user-generated content. Plus, he shares why PodPlay still invests heavily in search-focused content and how that strategy contributes to a roughly 40% demo-to-customer conversion rate. Disclaimer: We're aware of the audio issues on this one. We did everything we could to clean it up, and ultimately felt the conversation was too valuable not to share. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative ----------------------------------------------------------------------------------------------------------------------- Links & Resources Learn more about PodPlay: https://podplay.app/ - You can learn more about me and get additional website tips at: https://www.nichepursuits.com - You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related