Pitch Me Podcast

Perfect Pitch, Wrong Audience

11 Jun 2025

Audio

Description

In this eye-opening episode of Pitch Me, Kayvon Kay exposes a sales tragedy that's happening in businesses everywhere. Meet Ilan, a college admissions consultant from Chile who has the skills to close 100% of his prospects - but he's been pitching to people who can't buy. Ilan and his experienced partner help students get into top US universities like Harvard (3% acceptance rate) and Dartmouth. His partner has 25 years of experience and has helped 600+ students. Ilan himself got into top schools from Chile with scholarships. They know their stuff. The problem? Ilan keeps selling to teenagers while their parents hold the credit cards. Watch as Kayvon delivers brutal but life-changing feedback about the most common sales mistake that destroys businesses: selling to the influencer instead of the decision-maker. From teens who show up without parents to the psychological barriers that keep salespeople from asking tough questions, this episode reveals why even the best products fail when pitched to the wrong audience. Kayvon doesn't just identify the problem - he role-plays the solution, showing Ilan exactly how to handle prospects who arrive without decision-makers, how to get curious instead of making assumptions, and how to rebuild authority when the sale goes sideways. You'll discover: The difference between influencers and decision-makers (and why confusing them kills deals) How to handle prospects who show up without the real buyer Why asking "uncomfortable" questions actually helps your prospects more than being polite The psychology behind guarantee objections and how to flip them Kayvon's legendary Pitch Me Framework that eliminates "I need to think about it" Why scripts matter more than you think (but not for the reason you expect) If you've ever had prospects who seem interested but never buy, this episode will change how you think about sales forever.

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Pitch Me Podcast

Perfect Pitch, Wrong Audience

This episode hasn't been transcribed yet

Other episodes from Pitch Me Podcast

The Secret Formula to Going Viral on Social Media

Execute - The Power of Action

Minimizing Objections

Hand Over the Solution

Commit to the Change

Transform With a Vision

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