Show notes
Thanks for your patience as we get your a fresh new episode next week - in our defense - Mike, MacKenzie and Todd were all out at events last week!
We’re bringing this one back because it’s just too good — and still so relevant. As we roll out Guest Match Pro, we’re reminded of all the "bad advice" that still floats around in the podcasting world. In this episode, we tackled the Top 10 Worst Pieces of Podcast Advice and explained why you should steer clear. Whether you’re booking guests, looking to grow your audience, or just want to avoid common pitfalls, this rerun is packed with clarity and no-nonsense guidance. Give it another listen — and share it with a podcaster friend!
Today's Hosts: Mike Dell and MacKenzie Bennett
#10: “All You Need is Passion, Equipment Doesn’t Matter”
Why it’s bad: Yes, passion is crucial, but listeners can tell if you’re recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners.
Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional.
#9: “More Episodes = More Success”
Why it’s bad: Releasing multiple episodes every week won’t matter if the content isn’t good. Quality over quantity is the key to success.
Better advice: Stick to a manageable release schedule that allows you to create quality content consistently.
#8: “Don’t Bother with Editing, Raw is Real”
Why it’s bad: While authenticity is important, long pauses, filler words, or awkward moments aren’t entertaining. Editing helps tighten the flow and keep listeners engaged.
Better advice: Edit for clarity and flow, even if you want to keep it conversational.
#7: “You Don’t Need Show Notes or a Website”
Why it’s bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth.
Better advice: Always include detailed show notes and have a basic website to direct listeners for more information.
#6: “If You Build It, They Will Come”
Why it’s bad: Simply launching a podcast doesn’t mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience.
Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base.
#5: “Monetize Right Away!”
Why it’s bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic.
Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience.
#4: “Just Copy What’s Popular”
Why it’s bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows.
Better advice: Find your unique voice and perspective; that’s what will draw in listeners.
#3: “Focus on Going Viral”
Why it’s bad: Chasing virality often leads to gimmicky content that doesn’t retain a loyal audience. A single viral moment doesn’t guarantee long-term success.
Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit.
#2: “Make Your Podcast for Everyone”
Why it’s bad: Trying to appeal to everyone often means your content is too broad and doesn’t resonate with a specific audience. A niche is key to growing a dedicated following.
Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners.
#1: “Don’t Bother with Marketing—Just Focus on the Content”
Why it’s bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed.
Better advice: Always include marketing as part of your podcasting strategy.