Barbara Smit - Ti faccio le scarpe – La faida tra i fratelli di Adidas e Puma

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Recorded15 Dec 2025

Publisheranchor.fm ↗

Handlerec:14638848

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Incontro con Barbara Smit. Presenta Massimo PasseriUn secolo fa, i fratelli Adolf e Rudolf Dassler cominciarono a lavorare nella piccola fabbrica di calzature del padre, in Baviera. Oggi Adidas e Puma sono l’eredità multimilionaria della loro ambizione. Le intuizioni geniali e le inimmaginabili scorrettezze tramandate da Adi e Rudi ai loro figli, le prime sponsorizzazioni, la nascita del marketing moderno, da Jesse Owens e David Beckham a Pelé e Boris Becker fino all’arrivo di Nike e Reebok. Un affascinante viaggio tra sport e business.Edizione 2025https://www.pordenonelegge.it/

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