Attracting Ideal Clients to Your Practice with Marcia Church
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What is the main topic discussed in this episode?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis. They're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process, and now we wanna help you too. For a limited time, I'm offering a free copy of our Private Practice Roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Marsha Church is a speech-language pathologist in Dallas, Texas, who owns a pediatric speech and language practice that also offers IEP consultations and parent coaching. She is a former school SLP who has lived all over and decided to start a private practice in order to have more control over her professional, personal, and financial life. For example, she wants to be there when her son gets home from school, and she's built her private practice with boundaries in place to allow her to do that. I've gotten to know Marsha in the Grow Your Private Practice program, where she is focused on growing a practice that allows her to attract her ideal clients.
In this episode, she talks about getting clients from Instagram and Google reviews, how she's expanded her private practice income with parent and SLP coaching services, and how participating in the Grow program has allowed her to add more growth tools to her toolbox and earn the income that she desires through her practice with a schedule that works for her family. If you've been thinking about starting or growing your private practice, and you want to be sure that you can work with ideal clients and leave plenty of space for your family and self-care, this is a must-listen episode, so stay tuned. I'm Jenna Castro-Casbon, speech-language pathologist, business coach, and creator of the Start Your Private Practice system, and I'm on a mission to turn stuck SLPs
into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
can you please share your name, your location,
and the name of your private practice? My name is Marsha Church. I am located in the Dallas-Fort Worth area, and the name of my practice is Pediatric Speech Stars.
So I am so excited to do this episode because we have gotten to know each other quite a bit through your being in the Grow Your Private Practice program. And I'm so excited to hear like how you started and how you've grown. But before we talk about your practice, can you go back to your early career? And then at what point did you start thinking about private practice?
OK, so my career path is an eventful one. I'm originally from Cleveland, Ohio, so I went to Kent State University for undergrad and graduate school. I did a combined program, so I was able to whiz through there in four and a half years, even though a counselor one time told me I couldn't. So don't let people tell you what you can't do. So I graduated at the ripe age of 22 years old and I was ready to spread my wings and fly to somewhere other than Ohio. And I went to Scottsdale, Arizona for a year and a half. And I worked in a K-8 elementary school. I had a caseload of over 70 kids.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–5:01
2
Why did Marcia decide to start her own private speech‑language practice?
5:01–13:03
3
How did Marcia get her first clients using Instagram and Google reviews?
13:03–18:38
4
What parent‑coaching services does Marcia offer and how did they expand her income?
18:38–29:30
5
How did Marcia become an insurance provider and what challenges did she face?
29:30–32:28
6
When and why did Marcia make her first hire for the practice?
32:28–34:53
Speakers
2 identifiedMore from Private Practice Success Stories
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She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
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