Building a Private Practice and a Publishing Company with Jennie Bjorem
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How did Jennie Bjorem first get started as a private‑practice owner?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis. They're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process, and now we wanna help you too. For a limited time, I'm offering a free copy of our Private Practice Roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Jenny Bjorum is a speech-language pathologist who is known for her expertise in childhood apraxia of speech. When we sat down for this interview for the podcast, I was blown away by her candor and generosity about sharing her private practice journey with her private practice, Children's Therapy Services. She shares everything from starting to growing, hiring to firing, starting programs and then having to shut them down, going from one location to two locations and everything in between. And she did this while starting her now wildly successful publishing company, The Orem Speech Publications.
Jenny and I have known each other for a long time, and there was so much of her story that I didn't know, and I'm glad to share it with you today. Jenny shares in this episode that she never used to think of herself as an entrepreneur, but she now fully embraces that identity as she's blossomed into owning not just one business, but multiple businesses and how she's grown in the process. Whether you're already a Jenny Burem super fan or you just want to know the lessons that she's learned along the way, this is an amazing episode, so stay tuned. I'm Jenna Castro-Casbon, speech-language pathologist, business coach, and creator of the Start Your Private Practice system, and I'm on a mission to turn stuck SLPs
into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
All right, so before we dive in, can you please share your name, your location, and the name of your private practice and businesses?
So my name is Jenny Dioro. I am a speech pathologist. I live in sunny Colorado and I have a private practice. I've been in private practice for 21 years. I have two locations in Kansas. So I live in Colorado, but my private practices are in the Kansas City area. And then my other business is Beyond Speech Publications.
I love this. You know, Jenny, people know who you are. People see you on social and, you know, see you and all kinds of other stuff. But like not everyone knows the backstory of how you kind of came to where you are now. So let's go back to the beginning. Can you please share a little bit about your early career as a speech pathologist? And like, when did all of this business stuff get started for you?
Early career, I worked in the schools right out of graduate school and I picked up some early intervention work on the sides, kind of started my own little private practice because in early intervention in Kansas and Missouri, you were a contractor. So I was a 1099. I wasn't an employee. So I was an employee full time at the schools. And then I was like, you know, I want to get my toes wet as far as early intervention because I really like that age group.
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Chapters
8 chapters
1
How did Jennie Bjorem first get started as a private‑practice owner?
0:00–9:45
2
What payments and contracts did she accept when launching her early practice?
9:45–16:43
3
How did she transition from school‑based work to full‑time private practice and hire a team of 24 therapists?
16:43–22:45
4
Why did she shift from contractor‑based services to direct therapy and focus on childhood apraxia of speech?
22:45–30:02
5
What challenges did she face when expanding to a larger clinic and why did she close the preschool program?
30:02–34:24
6
How did Jennie launch Bjorem Speech Publications and overcome the hurdles of self‑publishing?
34:24–38:08
7
What are Jennie’s future plans for her practice and publishing company, and what advice does she give to new SLP entrepreneurs?
38:08–38:54
8
What strategies did she use to grow her practice (insurance, hiring a clinic director, consulting) and open a second location?
38:54–40:56
Speakers
1 identifiedMore from Private Practice Success Stories
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She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz