Building a Small But Thriving Practice Focused on Literacy and Dyslexia With Heather Caska
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What motivated Heather to start her own private practice?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis. They're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process, and now we wanna help you too. For a limited time, I'm offering a free copy of our Private Practice Roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Heather Koska is a speech-language pathologist with a pediatric private practice in Arizona who specializes in literacy disorders, mainly dyslexia. In this episode, she talks about her clinic space, how she gets clients, and also how she wants to stay small on purpose and that growth doesn't mean having a large practice. If you've been thinking about starting a private practice to serve a specific population, or if you want to see an example of a smaller but thriving private practice, this is a must-listen episode, so stay tuned. I'm Jenna Castro-Casbon, speech-language pathologist, business coach, and creator of the Start Your Private Practice system, and I'm on a mission to turn stuck SLPs
into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
Before we dive in, can you please share your name, your location, and the name of your private practice?
Yes, my name is Heather Kaska. I'm a speech language pathologist in Queen Creek, Arizona, which is a little suburb of Phoenix. And the name of my practice is HBC Language and Literacy.
So Heather, I am so excited to do this with you because I want to learn more about your practice and also have you share everything with your listeners. But before we hear about what your private practice looks like today, can you please take us back to the beginning of your career and share when you started thinking about private practice?
I got into the field just because I loved working with children. I'm the oldest in my family. I have a big family of four sisters and two brothers. And so I just I didn't want to be a teacher, had some friends that were already in this field. And so that's kind of what got me interested. I went to U of A in Tucson, did my undergrad, and then I went to Northern Arizona University in Flagstaff. And then when I started grad school, I got really interested. I had an amazing professor and I got really interested in the adult side of speech therapy, specifically working with patients with Parkinson's. My papa had Parkinson's. And so it was just something very personal to me. And so I got LSVT certified and that just I loved it.
And I remember one of my last rotations, I was really lucky and I got to go back to the small town I grew up in in northern Arizona to work at my elementary school. I went to and work with a good family friend who was a speech language pathologist. And I told her that I was going to do my CF in skilled nursing and I was going to go work with adults. And she was like, you'll be back. You'll be back in PEDS. This is what you're meant to do. And so I did. I worked in skilled nursing for about a year and a half. And honestly, I was miserable.
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Chapters
8 chapters
1
What motivated Heather to start her own private practice?
0:00–4:28
2
How did Heather’s early career experiences shape her decision to go private?
4:28–7:54
3
What steps did Heather take to transition from home‑health to a brick‑and‑mortar clinic?
7:54–12:26
4
How does Heather attract and retain clients for her dyslexia‑focused practice?
12:26–16:25
5
Why does Heather intentionally keep her practice small and what benefits does she see?
16:25–19:38
6
What boundaries and systems does Heather use to protect work‑life balance?
19:38–22:46
7
How is Heather planning to expand her impact beyond clinical work?
22:46–25:44
8
What advice does Heather give to clinicians who want a thriving but modest private practice?
25:44–30:14
Speakers
1 identifiedMore from Private Practice Success Stories
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She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz