Building a Successful Private Practice During the Pandemic: Calonda's Story
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What motivated Calonda to start a private practice during the pandemic?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode Colanda Henry decided to start her private practice last year. During a global pandemic. She decided to let her imposter syndrome go and follow through with her dream of being a business owner. And guess what? Not only did she start her private practice, where she serves clients through early interventions, school contracts, and private pay, but she even caught the attention of the local news, which led to some pretty incredible things. But I'll let her tell you that story. If you've been wanting to start a private practice now, but worry about the timing, this episode will show you what is possible.
Stay tuned. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
Hello, listeners. Thank you for tuning in to another episode of the Private Practice Success Stories podcast. Today's guest, Kalanda Henry, is truly a breath of fresh air. She's young, energetic, driven, and hasn't let anything or anyone stop her from pursuing her dreams. There are a lot of SLPs out there who want to have private practices because they feel stuck, dissatisfied, or burned out in their jobs at schools, hospitals, early interventions, and even other people's private practices. Maybe you fit this description. This is what I call the stuck SLP. The SLP who wants to give her clients more than the administration will allow her. The SLP who wants to spend more time with her family, or honestly, with herself, having more work-life balance.
The SLP who has student loan debt that she wants to pay off. Or life events that she wants to save for, and she doesn't know how she'll ever do it on her current salary. This is why I want to help people move away from being stuck SLPs and become successful private practitioners. The successful private practitioner sets her own hours. She chooses what kind of client she wants to work with. She sets her fees and her rates and isn't sitting around hoping and wishing for a raise. If she wants to earn more money, she gets more clients. And if she can't see them all, she hires people to see them for her. The successful private practitioner isn't stuck. She's going places, places that she wants to go in her career and her life, because she's taken back control of her professional, personal, and financial life.
And you can be her too. This is exactly what I teach people how to do in the Start Your Private Practice program. How to shift from being stuck SLPs to successful private practitioners. And we're going to be opening the doors for our big spring enrollment very soon.
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Chapters
8 chapters
1
What motivated Calonda to start a private practice during the pandemic?
0:00–8:28
2
How did Calonda’s early career and graduate experience shape her decision to go private?
8:28–14:53
3
What challenges did she face when launching her practice amid COVID‑19 and how did she overcome them?
14:53–20:18
4
How did she secure her first school contract and what lessons did she learn from that process?
20:18–26:50
5
Why is early marketing (video, website, social media) crucial for a new speech‑therapy practice?
26:50–33:45
6
How did mentorship, graduate‑program connections, and representation influence her growth?
33:45–40:24
7
What investments (office space, contracts, coaching) helped scale Broad Horizons Speech Therapy?
40:24–47:19
8
What key takeaways can listeners apply to decide and launch their own private practice?
47:19–53:59
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz