Burnout to Breakthrough: How Private Practice Gave Her Joy, Autonomy, and Impact with San Juanita Reed
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What sparked San Juanita’s realization that burnout was a sign to start a private practice?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode Hello, and welcome back to another episode of the Private Practice Success Stories podcast. I'm your host, Jenna Castor Kasbon, and today's guest is one of the most inspiring clinicians that you'll hear from. Someone who reimagined her career, leaned into discomfort, and built a private practice that reflects her heart, her values, and her strengths. San Juanita Reed is the founder of Thriving Roots Speech Therapy in Houston, Texas. Private practice that she launched on January 1st, 2025, after joining the Start Your Private Practice program, following years of burnout, self-doubt, and uncertainty about what the next step in her career should be.
Now, San Juanita didn't set out to be a private practice owner, but she felt the pull towards something that would give her more joy, more autonomy, and more meaning. And her journey took her from preschool teacher to speech. Language pathologist to burnt-out employee to courageous business owner. On today's episode, Sam Juanita shares the moment that she knew that burnout wasn't just fatigue, it was a sign to pursue private practice, how she broke her big goals into tiny steps in order to make them achievable, what happened the day that her first new client inquiry came in after launching her practice, and how she finally recalled. Claimed joy, purpose, and ownership by being in full control of her practice and her life.
So whether you're dreaming of owning a private practice, stuck in overwhelm, or just wondering, can I really do this? Then this conversation will affirm that you can, even without fear, even without a business background, and even if life has knocked you off course before. San Juita's episode is going to inspire. So stay tuned. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice.
Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started. So before we dive in, can you please share your name, your location,
and the name of your private practice? Yes, my name is San Juanita Reed and I am in Houston, Texas. And my private practice is called Thriving Root Speech Therapy.
Sam Juanita, I am so excited to have you on and to be sharing your story with us. I have loved getting to know you in the start program. And I really want our listeners to kind of hear about what your private practice is like now. But before we get to that, can you please share a little bit about how you got started in the profession and then at what point did you start thinking about private practice?
So I actually was a teacher first, Jenna. I was teaching and I remember getting some students.
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Chapters
8 chapters
1
What sparked San Juanita’s realization that burnout was a sign to start a private practice?
0:00–7:27
2
How did she break her big practice goals into tiny, achievable steps?
7:27–14:02
3
What happened the day her first client inquiry arrived after launch?
14:02–19:38
4
How did San Juanita reclaim joy, purpose, and ownership by running her own practice?
19:38–24:57
5
What early career experiences led her to consider private practice?
24:57–31:20
6
How did she handle burnout and health challenges after going full‑time?
31:20–36:51
7
What marketing and referral strategies does she use to attract new clients?
36:51–42:55
8
What advice does she give to clinicians who are nervous about starting their own practice?
42:55–49:23
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz