Creating a Private Practice That Supports Authenticity for Clinicians and Clients with Jordan Scholl
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Why did Jordan decide to leave his employer and start a private practice?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried-and-trude roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Jordan Chole is an adult focused speech language pathologist in Toronto, Canada. He decided to start his private practice after feeling that he wasn't able to be the clinician that he wanted to be or provide the care that his patients needed due to pressures from his employer. Starting a private practice allowed him to show up as his authentic self and allow space for his clients to show up authentically as well. In this episode, he shares what having a private practice has allowed him to do, both professionally and personally, how he decided to name his private practice and why he's thinking about a rebrand, information about where the majority of his referrals come from, and also a great tip about marketing on your website and more.
If you feel like you're holding back or being held back in your current position, private practice may be the answer. And this episode with Jordan will help inspire you to create an environment where you and your clients can thrive. So stay tuned. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice.
Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
So before we dive in, can you please share your name, your location, and the name of your private practice?
Yes, my name is Jordan Scholl. My pronouns are he. I practice in Toronto, Ontario, Canada, and my practice name is Toronto Adult Speech Quick.
Though I am so excited to be doing this interview, you know, I know you on Instagram, which real quick, tell everyone where to follow you on Instagram. Yeah,
Storn School SLP on Instagram.
So I see you a lot on Instagram and I reached out and I was like, you know what, you're doing really cool things. I would love to have you on the podcast. So before we get into the really cool things that you're doing now, can you tell our listeners a little bit about your early career as an SLP and also when did you start thinking about private practice?
I think I'm still sort of early in my career. I think it's been like six years or so. So I'm still sort of in uh a new SLP in the world, I still feel. But I think right away I knew going into speech pathology that I wanted to do a private practice trajectory. I did undergrad in biomed. did my masters in like anatomy and physiology. I was really on sort of a med school track and I still remember the moment. Where I was sitting in my med school interview and they asked me if you didn't get this specific Dream of medicine. What would you do? Like what other specialty would you do? And I just went, nothing. And I went, oh, so I probably don't want to be a medicine.
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Chapters
8 chapters
1
Why did Jordan decide to leave his employer and start a private practice?
0:00–5:38
2
How does Jordan define and implement “identity‑affirming” therapy for adult clients?
5:38–9:54
3
What populations does Jordan’s practice serve and why does he focus on them?
9:54–14:14
4
How did Jordan’s website and online presence become the primary source of referrals?
14:14–18:45
5
What creative and therapeutic approaches does Jordan use (standing sessions, manual therapy, etc.)?
18:45–23:21
6
Why is authenticity important for Jordan and his clients, and how does it shape his practice culture?
23:21–27:04
7
What are Jordan’s short‑term and long‑term goals for his practice, including the rebrand and outreach?
27:04–31:01
8
How can other SLPs/OTs use Jordan’s experience to avoid burnout and build a successful private practice?
31:01–36:18
Speakers
1 identifiedMore from Private Practice Success Stories
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She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz