Designing Your Dream Schedule: Balancing a School Contract and Private Clients with Sheila Cina
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What is the free private‑practice roadmap and why should SLPs and OTs download it?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode. Welcome back to another episode of the Private Practice Success Stories Podcast. I'm your host, Jenna Kastrakazbon, and today I'm so excited for you to meet our guest, Sheila Cena. Sheila is a speech language pathologist and the founder of The Talking Place in Minneapolis, Minnesota. She's also a second career SLP who was never interested in private practice, but after helping her husband build his own business, she thought that she would give it a try. And the rest is history. In this episode, we talk about how she has a mostly fluency-based private practice, the surprising benefit of keeping a point-to-school position even after going out on her own, and how she's helped build a collaborative community of SLPs who refer to each other instead of competing.
Now, I got to know Sheila inside of the Grow Your Private Practice program, and it has been so cool to watch her growth over the last few years. Years. If you feel like you've been waiting for permission or for the fear to go away before you start something new, then this episode is going to speak directly to you. Sheila's story will show you what's possible when you stop waiting and just start. So let's get to it. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice.
Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started. Alright, so before we dive in, can you please share your name, your
location, and the name of your private practice? I'm Sheila Sinna. I'm in Minneapolis, Minnesota, and my private practice is the talking place.
Sheila, I'm so excited to be doing this interview with you because, you know, I've gotten to know you in the Grow Your Private Practice program, but you really have a pretty cool practice and you have a nice network of other SLPs and private practice owners that you're connected with. And that has been a great source of referrals to you for you. We'll we'll get to that later. But before we kind of get to what your practice is like now and kind of what it's become over the years, can you share with our listeners how you got started in the profession and at what point did you start thinking about private press?
Sure. So this is second career for me. My husband is an electrician and he had started his own company and I was in the basement doing the books and helping him build the company. Eventually we got to the point where we were stressed about the same things at the same times and I was like, you know, I wonder if it's time for me to find a career that fits me. And um I went back to school and then went to grad school and
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Chapters
8 chapters
1
What is the free private‑practice roadmap and why should SLPs and OTs download it?
0:00–7:11
2
How did Sheila’s early career and family experience lead her to start a private practice?
7:11–9:52
3
Why does Sheila keep a part‑time school position while running her own practice?
9:52–13:21
4
How does Sheila design her weekly schedule to balance school consulting, private clients, and family time?
13:21–16:35
5
What strategies does Sheila use to generate client referrals and build a collaborative SLP network?
16:35–19:30
6
How can SLPs use wait‑lists and specialty niches to create more referral opportunities?
19:30–22:21
7
What future goals does Sheila have for expanding her practice and adding new specialties?
22:21–24:56
8
What practical advice does Sheila give to clinicians who are hesitant to start their own practice?
24:56–25:28
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz