From Imposter Syndrome to Clinic Owner: The 12-Month Shift That Changed Everything for Rose Herring
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What motivated Rose to leave imposter syndrome behind and start her own private practice?
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To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode. Welcome back to another episode of the Private Practice Success Stories Podcast. I'm your host, Jenna Kester-Kasbon, and I'm so excited for you to meet today's guest, Rose Herring. Rose is a speech language pathologist and the owner of Evolve Therapy Solutions in Valdosta, Georgia. Rose is someone who literally started her private practice in a tiny shoebox of a clinic space after a mentor once told her, one day you're going to have a private practice. In this episode, Rose shares her incredible journey of going from a single self-pay client on Fridays to opening up her own clinic with three offices all in one year.
Now I've gotten to know Rose inside of our next level private practitioner program, where I've had the pleasure of working with her one-to-one to set up her custom private practice growth plan. and watch her take her good private practice and make it great. You will hear about why Rose decided to leave imposter syndrome at the door and shift into private practice, how she's built a niche around feeding therapy, and the moment her husband Grant said, It's time to go all in. If you've been thinking about starting a private practice, but you feel like you don't have the space, the money, or the confidence, this is a must listen episode. Rose's story will show you that you really can start small, like really small, and build something that changes lives.
So let's dive in. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
All right, so before we dive in, can you please share your name, your location, and the name of your private practice? So my name is Rose Herring. I own Evolved Therapy Solutions in Valdosta, George. Rose, I'm so excited to do this with you today. I have loved getting to know you in Next Level Private Practitioner. And what I want to share with people is really before we talk about how things are going now, can you please share a little bit about how you got started in the profession? And then at what point did you start thinking about private practice? So funny story.
I needed speech when I was two. I did not speak. Um and you know, tongue ties and all that were not a thing, so they thought I was just delayed. So Babies Can't Wait came out, um, our local college, Balasta State. They used to do like a home based program, I believe, through Babies Can't Wait. one of the professors came out. And I don't remember this obviously 'cause I was two, but my mom always talks about how we used to play on the playground and we would talk and just really that play based environment that I love now.
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Chapters
8 chapters
1
What motivated Rose to leave imposter syndrome behind and start her own private practice?
0:00–4:24
2
How did Rose’s early experiences and mentorship shape her decision to become a clinic owner?
4:24–6:58
3
What were the first steps Rose took to launch her practice in a tiny closet‑sized room?
6:58–10:06
4
How did Rose build a niche around feeding therapy and attract her first clients?
10:06–12:43
5
What role did Rose’s husband’s encouragement play in the ‘all‑in’ moment for the clinic?
12:43–15:05
6
How did the practice grow from one room to three offices and a new hire within a year?
15:05–18:39
7
What strategies does Rose use to create a ‘home‑like’ environment for families and clinicians?
18:39–21:12
8
What advice does Rose give to clinicians who are hesitant to start their own private practice?
21:12–23:13
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz