From Losing Her Job to Launching Her Practice Sooner Than Planned with Laura D'Surney
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What sparked Laura’s decision to start a private practice right after losing her job?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode. Hey there, private practice owner. If you've already launched your private practice, but you find yourself stuck in the messy middle, then this upcoming free training is perfect for you. If you're working too many hours, not making what you want, and quietly wondering, is this supposed to feel this hard? Then come join me on Monday, October 6th at 8 o'clock Eastern. I'll show you how to set up your private practice so that you can make more, work less, and finally feel in control of your time and your income. To join us, just head over to grow your private practice dot com backslash next level training, all one word.
Again, grab your spot at grow your private practice dot com backslash next level training to sign up and I'll see you there. Welcome back to another episode of the Private Practice Success Stories podcast. I'm your host, Jenna Kastrak-Kasbon, and today I have a truly inspiring guest for you, Laura De Cerni, a speech language pathologist and alum of the Start Your Private Practice program. Laura had been thinking about starting a private practice, but it happened sooner than expected. Just days after returning from her honeymoon, she lost her job. For many people, that of a curveball would have been paralyzing, but not Laura. Instead of panicking, she chose to pivot. She leaned into her dream and launched her private practice, which is called play on word speech therapy with support from her husband and the start program.
In this episode, you'll hear how she turned an unexpected job loss into a thriving opportunity. Laura shares what it was like to start sooner than planned, the boundaries that she's built into her business, and how she's building connections with daycares and preschools in her community. She also shares her vision for growing her private practice and offers advice for other clinicians who might be standing at a similar crossroads. If you've ever thought, what if I was pushed into private practice before I was ready? and you want to hear what's possible. when you trust your gut and take action anyway, then this is a must-listen episode, so stay tuned. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System.
And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started. All right, so before we dive in, can you please share your name, your location, and the name of your private practice?
Yes, so my name is Lara De Cerny. I am located just outside of Richmond, Virginia. So I say Richmond, Virginia, but it's more the suburbs right outside of it. And then the name of my private practice is play on words speech therapy.
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Chapters
8 chapters
1
What sparked Laura’s decision to start a private practice right after losing her job?
0:00–5:32
2
How did Laura’s early career and experience in clinic‑based settings shape her private‑practice vision?
5:32–8:55
3
What specific steps did Laura take to launch Play on Words Speech Therapy within weeks of her job loss?
8:55–12:36
4
How does Laura set personal and professional boundaries to protect her time and well‑being?
12:36–16:23
5
What marketing strategies does Laura use to grow her client base without feeling overwhelmed?
16:23–20:34
6
How does nurturing relationships with daycares and preschools create a sustainable referral pipeline?
20:34–24:38
7
What advice does Laura give listeners who are stuck in ‘comparison syndrome’ or doubt their progress?
24:38–28:39
8
What are Laura’s short‑term goals for the next year and her key takeaways for aspiring private‑practice owners?
28:39–33:13
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz