From Stuck in a Non-Compete Clause to Steady Growth with Brittney Cotton
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What inspired Brittney Cotton to start her own private speech‑therapy practice?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis. They're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process, and now we wanna help you too. For a limited time, I'm offering a free copy of our Private Practice Roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Brittany Cotton is a speech-language pathologist in St. Louis, Missouri, who knew that she wanted to have a private practice back when she was an undergrad. She had big dreams back then, and her dreams have come to life as now she has a thriving private practice with six team members. Brittany's practice provides therapy via in-person services, telepractice, and school contracts. I got to know Brittany as a participant in the Grow Your Private Practice program, and oh my goodness, has she grown. I'll let her tell the story, but she also got a very cool award last year after being recognized for her amazing work.
In this episode, she talks about how she started her private practice, including navigating a tricky non-compete clause. She also talks about how she started with school contracts and how they've helped her grow her private practice. She touches on her philosophy of paying her clinicians and also her growth plans for this year. Whether you've been thinking about private practice for a long time, or if this is just something that you're warming up to and you want to see how Brittany made her private practice dreams come true, this is a must-listen episode, so stay tuned. I'm Jenna Castro-Casbon, speech-language pathologist, business coach, and creator of the Start Your Private Practice system, and I'm on a mission to turn stuck SLPs into successful private practitioners.
If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life, and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
All right, so before we dive in, can you please share your name, your location, and the name of your private practice? So I'm
Brittany Cotton. My practice is Speak Wonders LLC, and we are located in St. Louis, Missouri. I
am so excited to be doing this interview with you. I have gotten to know you a bit in the Grow Your Private Practice program where, my goodness, I have seen incredible growth. But I'd like to go back to the beginning. Can you share with our listeners a little bit about how you got into this profession and maybe what your first job or so was like? And when did you start thinking about private practice?
OK, OK. So I knew as an SOP undergrad that I wanted to own my own practice. So I went to Alabama A&M University for undergrad and for grad school. And I had a really good girlfriend at the time that we went through the program together. We studied groups. We had this whole dream team that she was going to have a P.A. practice and then I was going to service adults. And then we're going to have a joint clinic that we both are going to run. So fast forward to actually graduating and getting my first job in the field. I worked at a school where I completed my CS. I was about an hour from the city where I went to university at.
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Chapters
8 chapters
1
What inspired Brittney Cotton to start her own private speech‑therapy practice?
0:00–6:57
2
How did Brittney navigate the non‑compete clause when leaving her previous employer?
6:57–11:35
3
What steps did she take to apply for Medicaid and secure insurance reimbursement?
11:35–16:15
4
How did Brittney handle payment and billing challenges in the early stages?
16:15–20:44
5
What was her process for making the first hire and building a team?
20:44–26:03
6
How have school contracts contributed to the growth of Speak Wonders?
26:03–31:21
7
What award did Brittney win and how did it impact her practice?
31:21–37:14
8
What are Brittney’s goals for expanding services, licensing, and telehealth?
37:14–42:33
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz