Going All In and Growing Fast with Olivia Rhoades (A Grow Your Private Practice Case Study)
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What is the main topic discussed in this episode?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried-and-trude roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode. Olivia Rhodes is a speech language pathologist with a pediatric private practice in Michigan. She is a former school SLP who started her private practice so that she could provide services that are aligned with her clinical values. She loves working with children and following their lead. In fact, at her practice, they don't even have tables. Everything takes place on the floor, and she, her clients, and her girlfriend. growing team love it that way. Olivia went all in on her private practice and is growing quickly. I got to know Olivia when she was in my Grow Your Private Practice program.
Grow is our six-month higher-level program that helps growth-focused private practitioners learn how to hire both clinical and non-clinical team members, grow your client base, develop systems, and help you step into the CEO role. And it was so much fun to watch. Olivia's practice grow from just her to her first couple of hires during a relatively short period of time. In this episode, we talk about what went into her decision to grow her private practice, how she differentiates herself from other practices in her area, and who her first hire was, and why she also recommends that other growth-focused private practitioners start with this role too. Olivia also shares about her experience in the Grow Your Private Practice program.
So if you're planning to grow your private practice now or in the future, or if you want to hear a firsthand account of someone who is in our grow program, this is a must-listen episode, so stay tuned. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice.
Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
So before we dive in, can you please share your name, your location, and the name of your private practice?
My name is Olivia Rhodes. I'm in Farmington, Michigan. I live there and also own my private practice there. My practice is called Play A While, Speech Language Therapy, and more.
I'm so excited to have you on the podcast and get to know you. I've gotten to know you pretty well over the last, you know, little while here. But I really want our audience to hear about your story in terms of how you got started and then also how you've grown your private practice, because that's been a pretty cool thing for me to watch unfold. But before we talk about how you've grown it. Can we go back to the beginning and can you share a little bit about like either how you got started in the field or what some of your early job or jobs were that kind of led you toward private practice?
For sure.
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Chapters
8 chapters
1
What is the main topic discussed in this episode?
0:00–5:30
2
What motivated Olivia to leave school-based SLP work and start a private practice?
5:30–10:34
3
How did Olivia decide to go all‑in on her private practice during the COVID shutdown?
10:34–14:55
4
What steps did Olivia take to create her first client and build a waiting list?
14:55–19:19
5
How did Olivia’s first hires (virtual assistant and contract clinicians) shape her practice growth?
19:19–23:56
6
In what ways does Play A While differentiate itself from other speech‑language practices?
23:56–27:19
7
Why did Olivia hire a virtual assistant early, and how does it improve efficiency?
27:19–32:14
8
What mindset shifts did Olivia make about investing in herself and protecting her time?
32:14–33:52
Speakers
1 identifiedMore from Private Practice Success Stories
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She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz