I'm Writing a Book

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Private Practice Success Stories 11 min 1 speaker 7 chapters transcribed 1 day ago
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Why is the host writing a book about private practice for SLPs and OTs?

Jena Castro-Casbon 0:00
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis. They're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process, and now we wanna help you too. For a limited time, I'm offering a free copy of our Private Practice Roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
Jena Castro-Casbon 0:44
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. After 15 years of teaching SLPs and OTs how to start, grow, and scale successful private practices, I'm writing a book. In this episode of the Private Practice Success Stories podcast, I'm going to share a behind the scenes look into what went into my decision to write a book, who this book is for, and how to get your hands on one of the very first copies when it's released. If you want to be on the early notification list when the book is released and learn how to get all of the book bonuses for free, visit privatepracticebook.com and stay tuned for the episode to learn more about the process of writing the book and who the book is for.
Jena Castro-Casbon 1:33
I'm Jenna Castro-Casbon, speech language pathologist, business coach, and creator of the Start Your Private Practice system. And I'm on a mission to turn stuck SLPs into successful private practitioners.

Who is the book intended for and what stages of practice does it address?

Jena Castro-Casbon 1:47
If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life, and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
Jena Castro-Casbon 2:31
So my big update that I'm excited to share is that I'm writing a book. This is something that has been on my radar for a long time and it is finally happening. I've been helping SLPs and OTs start, grow, and scale successful private practices since 2008. And I have a lot of different levels of people that I serve. I help everyone from folks who are just beginning their path to private practice and thinking about whether or not private practice is for them. And hint, some people stay in this phase for years. I also have other folks who have joined my programs who are in the start phase and working on getting their first clients, the grow phase. And and focused on increasing their income, hiring their first team members, and setting up systems, and also the scale phase for clinicians who really want to increase their income and their impact by having a multi-location, multi-disciplinary private practice.
Jena Castro-Casbon 3:25
So I have a lot of different audiences with different folks who need to hear different messages. One of the largest groups of people that I talk to are those who are still working in the schools, hospitals, early interventions, and even other people's private practices.

What does the book cover that’s different from the Start Your Private Practice program?

Jena Castro-Casbon 3:41
And they're frustrated with the systems that they're trying to work within. They may have high productivity requirements, endless paperwork, required attendance at meetings that don't matter, and either no pay increases or minimal ones, if ever. These are the folks who are feeling frustrated and may be heading toward burnout or may already be there. They still love their profession, but often hate their jobs and are questioning whether or not private practice is the next path that they should take. But they're scared. There's a lot of doubt, a lot of fear, and a lot of questions. This may be exactly where you are right now.

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