Lessons Learned Growing From 1 to 460 Clients with Ebone Williams
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What inspired the host to bring Ebony back for another episode?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Ebony Williams is a speech language pathologist in private practice based in North Carolina. She started her private practice with one client, as we all do, but now she has grown her practice to serve 460 clients in just a few years. Ebony was on the podcast once before in an episode that was very popular and was all about daycare screenings. And now that some time has gone by and Ebony's business has grown even more. I knew that I had to invite her back for another episode. In this episode, she talks about how she started her private practice on a shoestring budget, how she thinks about investing in her business, an update about how daycare screenings have been a big contributor to her growth, her thoughts and suggestions on hiring and retaining staff, and her recent 40 under 40 award.
We had some connection issues during the recording. So even if the audio quality of this episode isn't as good, the content is gold. So make sure that you listen. Ebony is a force of nature and there's so many value bombs throughout this episode. If you have big dreams for your private practice, this episode is a must listen, so stay tuned. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice.
Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
So before we dive in, can you please share your name, your location, and the
name of your private practice? So I'm Ebony Williams. I am the owner and speech pathologist with Affinity Therapy Services, and I'm located in Fayetteville, North Carolina, right outside of Fort Bragg. So Ebony.
This isn't going to be a great episode because this is actually the second time that you have been on the show. And I remember the first time that you were on the show, you shared an amazing strategy for picking up clients at mass screenings, right? You went from zero to 26 clients using the strategy and you shared it. But the problem was that we did that interview on March 8th. 8th, 2020. So right as the pandemic was starting was right when we had shared this awesome strategy, which is an in-person kind of a strategy, right? And so what I would love to hear is what happened in terms of your growth, right? You had just gotten started and then you started to grow, and but then the pandemic happened. So fill in the listeners.
about what the last two and a half years has been like for your practice.
So March 8th was a week before everything shut down. Surprisingly, I did not slow down though at that time. Because the mass screenings really helped, a lot of therapists were not willing to go into the environment any longer.
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Chapters
8 chapters
1
What inspired the host to bring Ebony back for another episode?
0:00–6:56
2
How did Ebony grow her practice during the early COVID shutdowns?
6:56–11:57
3
What role did tele‑therapy and insurance networking play in scaling to 460 clients?
11:57–18:21
4
How does Ebony structure her team to maintain a high employee‑retention rate?
18:21–24:26
5
What low‑budget marketing tactics (like free daycare screenings) does she recommend?
24:26–30:49
6
How can new clinicians effectively network and join community boards?
30:49–36:51
7
What strategies does Ebony use to overcome imposter syndrome and celebrate her 40‑Under‑40 award?
36:51–42:37
8
What final advice does Ebony give for launching a private practice without debt?
42:37–47:04
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz