Making More and Working Less By Setting Up Her Private Practice for Maximal Ease: with Ellie Richter
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What is the main premise of the episode and who is the guest?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode. Welcome back to another episode of the Private Practice Success Stories Podcast. I'm your host, Jenna Caster Kasbon, and today I'm joined by Ellie Richter, owner of the Essential Teletherapist based in St. Charles, Missouri. Ellie's journey is a powerful reminder that private practice isn't just about seeing clients. It's about designing a life that works for you and your family. Ellie started small with just a few private clients on the side. But when health challenges and her family's needs pushed her to take the leap into private practice, Ellie bet on herself. Now she's built a thriving private practice where she makes over six figures a year, working only a few days a week.
She now has the schedule that she wants and the income that her family needs, all with her favorite phrase maximal ease. I first got to know Ellie inside of the Start Your Private Practice program, but I got to Know her on an even deeper level in the GROW program, and it has been such a joy to watch her progress. You'll hear more about this in the episode, but for my higher level programs, I take on more of a consultant role and meet with folks one-on-one to create a personal growth strategy. If you've ever wondered what this process looks like or what the outcomes of having a solid growth plan in place can be. You'll get a window into how this worked for Ellie in case you ever want me to help you get to your next level.
What started as Ellie's dream has become a thriving business, and her story will absolutely inspire you to take your own next step. So let's dive in. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast.
If you're a private practitioner or one in the making, you're in the right place, so let's get started. All right, so before we dive in, can you please share your name, your location, and the name of your private practice?
Yeah, my name is Ellie Richter. I live in St. Charles, Missouri, which is just west of St. Louis, Missouri. And the name of my private practice is the Essential Teletherapist.
Ellie, you and I have been friends online for a long time. You from like mostly Instagram, but then also you were in the start program. And then I got to know you much better in the grow program. And so I wanna I want our listeners to hear about this amazing private practice that you've built where you are making the money you wanna make. You're working the hours that you want to make or want to work and you're doing you're in your zone of genius, like the kind of therapy that you want to do. And so you've built something that you love. Before we get to what you've built, we got to start at the beginning and see like where did you come from?
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Chapters
8 chapters
1
What is the main premise of the episode and who is the guest?
0:00–6:42
2
How did Ellie’s early career as a bilingual SLP shape her vision for a private practice?
6:42–12:14
3
What triggered Ellie to leave nonprofit work and launch her own teletherapy practice?
12:14–17:01
4
How did Ellie design her business systems (rates, schedule, contracts) to achieve financial stability?
17:01–22:28
5
What does “maximal ease” mean and how did Ellie build it into her practice?
22:28–27:33
6
Which strategies (school contracts, bilingual evaluations, virtual assistants) helped Ellie scale to six figures?
27:33–32:18
7
What future goals does Ellie have for her practice and how does she plan to sustain it long‑term?
32:18–37:12
8
What advice does Ellie give to SLPs/OTs who are hesitant about starting their own practice?
37:12–41:14
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz