Marketing Secrets for Private Practitioners
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Why do some private practitioners attract clients effortlessly while others struggle?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis. They're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process, and now we wanna help you too. For a limited time, I'm offering a free copy of our Private Practice Roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Why do some private practitioners seem to get clients effortlessly while others struggle? Why do clients flock to some private practices and not others? And how are new private practitioners supposed to compete against already established private practices? Well, on today's episode of the Private Practice Success Stories podcast, we are going to talk about marketing and why marketing is hard for most SLPs, but most importantly, what you can do about it. Because keep in mind, if people don't know about you, they can't hire you. I'm Jenna Castro-Casbon, speech-language pathologist, business coach, and creator of the Start Your Private Practice system.
And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay... it's time to take control of your professional, personal, and financial life, and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started. 2020 was a wild ride and 2021 is off to a rough start as well. The pandemic forced private practitioners to close their doors overnight and no clients means no revenue.
Luckily, during late 2020, many private practices bounced back. In fact, many were busier than ever, but others were still struggling to get back to pre-COVID levels. Now, I survey my audience regularly, and this most recent survey, I asked how I could help during this time, and one thing was abundantly clear. Private practitioners need more clients, but they can't spend a lot of time or money to acquire them. Luckily, marketing is something that I really enjoy and love talking about. But most SLPs don't.
How can SLPs overcome the fear of being pushy in their marketing?
And I think there's a lot of fear around marketing. And that fear stems from a few different places. First off, SLPs tend to worry about being pushy. Now, no one wants to be pushy. And chances are, if you're not pushy in real life, you're probably not going to be pushy as a business owner. In fact, I actually spend a lot of time convincing people in my Start Your Private Practice program that putting yourself out there is not the same as being pushy. Pushiness in sales happens when people try to push their solution on everyone, regardless of whether the solution will work for the consumer. So unless you're trying to say that people who don't need speech therapy need it, which I'm pretty sure you're not doing, then you're most likely not being pushy.
Another thing that really worries SLPs is lack of a marketing background. Now, very few SLPs, even the most successful private practitioners, have business or marketing backgrounds. You went to graduate school for speech. You are not supposed to be an expert marketer. But here's what you do have a background in. Communication. When people get nervous about whether or not they'll be good at marketing, I remind them that marketing is communication. I'm going to say that again because it's really important.
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Chapters
6 chapters
1
Why do some private practitioners attract clients effortlessly while others struggle?
0:00–3:22
2
How can SLPs overcome the fear of being pushy in their marketing?
3:22–6:13
3
What marketing skills do speech‑language pathologists already have?
6:13–9:55
4
Why should marketing be seen as an investment rather than just an expense?
9:55–13:22
5
How do you calculate the ROI of a simple website for a private practice?
13:22–15:28
6
When is it better to spend money versus time on marketing strategies?
15:28–17:57
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz