Mom First, SLP Second: Designing a Private Practice Schedule That Actually Works with Jennifer Travis
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What motivated Jennifer to leave traditional settings and start her own private practice?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode. Welcome back to another episode of the Private Practice Success Stories Podcast. I'm your host, Jenna Kester-Kasbon, and today's guest has a story that I think many of you are going to love. Meet Jennifer Travis. She's a pediatric speech language pathologist based in Nashville, Tennessee, and she runs RISE Pediatric Therapy Services. Here's the thing: she had worked in just about every people's private practices, schools, and outpatient clinics. She knew exactly what she was doing as a clinician. And then she became a mom. And suddenly the job that she used to love started leaving her feeling depleted so that she didn't have anything left over for her own kids when she got home.
Sound familiar? So in 2022, Jennifer joined the Start Your Private Practice program, officially launched RISE, and started building quietly, intentionally, and using the marketing strategies that. We teach in the program. In no time, her private practice was underway. In this episode, Jennifer shares why being a parent can be the catalyst and not an obstacle to starting your private practice. How to build a full caseload through simple, low-pressure, word-of-mouth referrals, the schedule stacking approach that she uses to be full as a clinician and fully present as a mom, and why she chose to stay private pay. Keep her freedom and flexibility. If you've ever thought, I have little kids, so I can't start a private practice, or I'm too type A, I need everything to be perfect first, then this episode is going to be a gentle but powerful nudge.
Jennifer's story is proof that you don't need a physical location, a huge team, or a perfectly calm season of life in order to build something meaningful. So let's dive in. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast.
How did Jennifer’s experience as a new mom become the catalyst for launching Rise Pediatric Therapy?
If you're a private practitioner or one in the making, you're in the right place, so let's get started. So before we dive in, can you please share your name, your location, and the name of your private practice?
Yeah, I'm Jennifer Travis. Um, I'm in Nashville, Tennessee, and I run RISE Pediatric Therapy Services. Jennifer, I'm
so excited about this. I'm excited, you know, I've gotten to know you a little bit in the Start Your Private Practice program. And I know that you, you know, you're underway, your practice is really blooming. Can you take us back though to the beginning and kind of share how did you get started in the profession? And then at what point did you start thinking about private practice?
Yeah. Um, okay, so I graduated in 2016 with my master's degree, so 10 years next week, which is crazy to think about, but it's already been a decade.
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Chapters
8 chapters
1
What motivated Jennifer to leave traditional settings and start her own private practice?
0:00–3:21
2
How did Jennifer’s experience as a new mom become the catalyst for launching Rise Pediatric Therapy?
3:21–6:26
3
What low‑pressure, word‑of‑mouth strategies did she use to build a full caseload?
6:26–10:01
4
How does the “schedule stacking” method let her be fully present for clients and for her kids?
10:01–12:11
5
Why did she choose an all‑private‑pay model and how does it affect client care?
12:11–15:25
6
What advice does Jennifer give to clinicians who feel stuck or fear starting a practice?
15:25–17:51
7
Where can listeners find Jennifer’s practice online and learn more about her services?
17:51–20:42
8
How can listeners get additional support to start or grow their own private practice?
20:42–23:09
Speakers
1 identifiedMore from Private Practice Success Stories
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She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz