No Connections, No Problem: How Maureen Built a CAS Practice from Scratch in Nashville
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What is the overall focus of this episode and who is the guest?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Welcome back to the Private Practice Success Stories Podcast. I'm your host, Jenna Kester Kasbon, and today's episode is one of those conversations that's gonna make you rethink everything you thought you knew about specializing in private practice. Today's guest is Maureen Newkirch, a speech language pathologist and founder of Little Speech Boutique in the Greater Nashville area. Here's the thing about Maureen's story: she didn't just start a private practice.
How did Maureen transition from school‑based work to starting her own private practice?
She moved to a brand new city where she knew no one and built a full caseload anyway. And she did it by going narrower, not broader. Maureen is one of the country's most skilled childhood praxia of speech specialists, someone who's been working with CIS kids for over 30 years and was hand selected for a multi year national research study because of her clinical excellence. But what I love most about her is that she That she combines that deep clinical expertise with the confidence and savvy of a true entrepreneur. In this episode, we get into how specializing in CAS, which is one of the most specific niches in our field, has actually made it easier for her to get referrals, even in a city where she had zero connections.
We also talk about the splashy marketing strategy that she used to get noticed from day one, why she's Fellow SLPs and private practice as collaborators and not the competition.
Why did specializing in Childhood Apraxia of Speech (CAS) make referrals easier in a new city?
And the legacy that she is building as she plans her next chapter, a community-wide referral network for clinicians and families across Nashville. Now, I've gotten to know Maureen by working with her one-on-one in the next level private practitioner program. And it has been so great to help her refine her marketing strategies and prepare to hire additional clinicians. If you've ever been tempted to stay a generalist because you're afraid that specializing will shrink your potential client pool, then Maureen's story is exactly what you need to hear. She is living proof that owning your niche with confidence doesn't limit your practice, it defines it. So let's dive in. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System.
And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast.
What “splashy” marketing tactics did Maureen use to get noticed from day one?
If you're a private practitioner or one in the making, you're in the right place, so let's get started. All right, so before we dive in, can you please share your name, your location, and the name of your private practice?
My name's Maureen Newkurt. I'm a speech language pathologist and owner of Little Speech Boutique. And I call it the Greater Nashville area, but if you're familiar with it, I'm on the west, slightly south side of Nashville, and I do in home private preschool and community-based services.
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Chapters
8 chapters
1
What is the overall focus of this episode and who is the guest?
0:00–1:18
2
How did Maureen transition from school‑based work to starting her own private practice?
1:18–2:13
3
Why did specializing in Childhood Apraxia of Speech (CAS) make referrals easier in a new city?
2:13–3:40
4
What “splashy” marketing tactics did Maureen use to get noticed from day one?
3:40–4:57
5
How does Maureen view other SLPs—competitors or collaborators—and what networking philosophy fuels her growth?
4:57–6:22
6
What legacy is Maureen building with a community‑wide referral network for clinicians and families?
6:22–9:09
7
What practical advice does Maureen give to clinicians who are hesitant to start a private practice?
9:09–11:03
8
How can listeners connect with Maureen online and access additional resources?
11:03–31:19
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz