Offering Courses and Clinical Services as a Specialist with Autumn Reed Henning
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Why is now a good time to start a private practice for SLPs and OTs?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis. They're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process, and now we wanna help you too. For a limited time, I'm offering a free copy of our Private Practice Roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Autumn Reed Henning is a private practitioner and educator who offers clinical services through her private practice and professional training related to oral facial function. Although she started out in skilled nursing facilities in the schools, it was a chance invitation to join an intensive feeding program that led her to become obsessed with tongue ties and myofunctional therapy. Her interest in this emerging area of the field led her to start noticing that there was a lack of information for therapists. So she started her own courses and training programs. She's taught all over with thousands of SLPs, OTs, dentists, physicians, lactation consultants, and more going through her programs.
In 2020, right before the pandemic hit, she opened her first brick and mortar practice in Greenville, South Carolina, which has grown very quickly due to a need for services in the area. This is a fantastic interview with a bit of an SLP celebrity who talks a lot about how having a specialized business and private practice has really helped her increase her impact, and yes, her income, while she's filling a gap and providing what she wishes that she had access to. If you're thinking about starting a specialty-based private practice, or if you already have one, you don't want to miss this episode, so stay tuned. I'm Jenna Castro-Casbon, speech language pathologist, business coach, and creator of the Start Your Private Practice system.
And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started. There are two ways that you can go with your private practice. One is to become a specialist in a niche area like aphasia, childhood apraxia, hearing loss, and more.
Or in the case of today's interviewee, orophacial myology. Or you can become a generalist and see people of different ages, diagnoses, and disorders. I usually tell folks in my Start Your Private Practice program to start off as a generalist and see any client that you are comfortable and competent to work with as a way to build your confidence, your caseload, and your income. Then as time goes on and you start to grow, then it's a good time to start to specialize and become known as the go-to person in your area for whatever your thing is. Specializing works really well if you're building a business around you and your expertise. Sometimes people who want to have big brick and mortar clinics take a similar approach, but in a different way.
They may have a large generalist private practice, but they hire staff with different clinical interests so they can offer specialty services to their clients while still remaining broad. Make sense?
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Chapters
8 chapters
1
Why is now a good time to start a private practice for SLPs and OTs?
0:00–6:16
2
Who is Autumn Reed Henning and what is the focus of Chrysalis Orofacial?
6:16–11:54
3
Should I begin as a generalist or launch directly as a specialist?
11:54–15:36
4
How did Autumn develop her first training course and turn it into a business?
15:36–21:49
5
What are the biggest challenges when trying to predict practice growth?
21:49–26:10
6
How can a specialty‑based practice attract clients without paid advertising?
26:10–32:15
7
What networking strategies help grow a private practice in a small‑town market?
32:15–35:26
8
How does Autumn find and hire the right people for her expanding team?
35:26–42:53
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz