Small Niche, Big Dreams: Growing Your Pediatric Feeding Practice with Jodie Wallis
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How did Jodie discover her passion for pediatric feeding therapy?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried-and-trude roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode. Jodi Wallace is a speech language pathologist and certified lactation consultant who specializes in pediatric feeding. She has a private practice called Flourishing Kids Therapy and Lactation in St. Peter's, Missouri. Jodi decided to take the leap into private practice when her mentor moved locations, leaving an opening in her area. I got to know Jodi during her time in the Grow Your Private Practice program, and it has been so cool to watch her practice expand. In this episode, she talks about how she discovered a love of feeding and turned it into her own private practice, what it's like to have ADHD as an SLP and entrepreneur, and the importance of hiring an assistant to help her manage her workload.
If you've been thinking about growing your private practice, but you're not sure what it could look like, this is a must-listen episode, so stay tuned. I'm Jenna Castro-Kazvan, CEO of the Independent Clinician and founder of Private Practice School. First, I started my own private practice. And then over the past 15 years, I've worked with over 10,000 SLPs and OTs to start and grow their successful private practices so they can have more freedom, flexibility, fulfillment, and finances. I created the Private Practice Success Stories podcast. to share what's possible for you, your family, your clients, and your community when you choose private practice. We'll share everything from small private practice side hustles to flexible lifestyle private practices to traditional brick and mortar practices, and everything in between.
You'll meet regular clinicians, just like you, who followed our steps and are now living their private practice dreams. If they can do it, you can do it too. So let's get started. So before we dive in, can you please share your name, your location, and the name of your private
practice? My name is Jodie Wallace. I'm just outside St. Louis, Missouri, and the name of my practice is Flourishing Kids Therapy and Lactation.
So I am so excited to be meeting with you today and be having you share your story for our listeners. You and I have gotten to know each other over the past little while. We'll talk about how long that's been in a second here. Before we talk about what your practice is like now, can you take us back to the beginning of your career and share when did you start thinking about private practice?
I started thinking about private practice in grad school and started collecting toys and materials. Like I just knew I was going to be a pediatric therapist. Like, no question about it. I went back to grad school later in life and wound up graduating during COVID, which was its own unique thing. And my first job out of grad school, it was a little hard to find a job at that time, was working with toddlers with autism. And it taught me a lot. And I just started observing how people were running their business, running their practice, kind of things I liked about how they treated their employees and things maybe I would do differently. And I feel like I just have kind of been storing all of this information up.
And while I was working with toddlers, got very interested in pediatric feeding. And I found a mentor in my area who was specifically doing infant feeding, which I did not ever see myself going down that road, but she owned her own private practice and was like five minutes down the street from me.
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Chapters
7 chapters
1
How did Jodie discover her passion for pediatric feeding therapy?
0:00–5:32
2
What triggered Jodie to launch her own private practice?
5:32–11:47
3
How does Jodie balance a mixed caseload of early‑intervention and private‑pay clients?
11:47–18:06
4
Why does Jodie recommend multiple income streams for clinicians?
18:06–23:40
5
Where does Jodie get most of her referrals for infant feeding therapy?
23:40–29:50
6
How does ADHD influence Jodie’s workflow and what strategies help her stay organized?
29:50–34:14
7
What impact did hiring an assistant have on Jodie’s practice growth?
34:14–34:21
Speakers
1 identifiedMore from Private Practice Success Stories
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From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz