Starting and Growing Her Private Practice in One Year with Lisa Geary
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What motivated Lisa to start her own private speech‑language practice?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried-and-trude roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Lisa Geary is a speech language pathologist in Yorktown, Virginia. She offers comprehensive speech and language therapy services to children of all ages. And at the time of this recording, she was celebrating her first year anniversary in private practice, and my goodness, what a year it's been. First, she joined the Start Your Private Practice program and started seeing her own private clients on the side of her job. She had a unique opportunity to rent space in her husband's dental practice, which she She's almost starting to grow out of. Lisa is now in the Grow Your Private Practice program, where she recently posted that she's up to a full caseload with a steady stream of calls and referrals.
She's officially started a wait list and is looking to hire soon. She's working less and making significantly more than she was in her previous job. And now her dreams of expanding are no longer just dreams. They are her reality. I am so excited for Lisa. She is a wonderful example of what's possible in just one year. If you're looking to start your private practice on the side and then transition into full-time private practice relatively quickly, this is a perfect episode for you, so stay tuned. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice.
Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
All right, before we dive in, can you please share your name, your location, and the name of your private practice?
Yes, my name is Lisa Carey and my location, I'm in Southeast Virginia, Yorktown, Virginia, which is right near Williamsburg. And not too far from Virginia Beach. A lot of people know those cities. And my practice name is Yorktown Therapy Services. I
love it. I am so excited to have you on. And I'm particularly excited to be on at this time because you're celebrating a pretty special anniversary right now. Tell our listeners what you're celebrating.
Yeah, so just had my one year anniversary of establishing Yorktown Therapy Services. And so we've had a lot of fun creating like a celebration video and looking back at where I've been and how far I've come in the past year. It's been really fun.
I love it. So let's tell that story, right? Let's tell the story of how you got started. You can talk a little bit about either your career to the point and then when you started to think about private practice, and then we'll go from there. How about that?
Sure, sure. So I've been working as an SLP for a long time.
How did Lisa secure her first clients and build a referral network?
It's been close to 30 years now. And I've worked in a lot of different settings. Really been fortunate to have the opportunity to work in
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Chapters
8 chapters
1
What motivated Lisa to start her own private speech‑language practice?
0:00–4:21
2
How did Lisa secure her first clients and build a referral network?
4:21–8:14
3
What role did her husband’s dental office space play in launching the practice?
8:14–10:56
4
How did Lisa decide to accept insurance and what steps did she take to credential her practice?
10:56–13:41
5
What strategies did Lisa use to stand out in her niche and attract referrals?
13:41–17:13
6
Why are systems and KPIs essential for scaling a private practice?
17:13–20:40
7
When and why did Lisa choose to hire additional staff and expand services?
20:40–24:13
8
How is Lisa planning her finances and growth for the second year of her practice?
24:13–28:21
Speakers
2 identifiedMore from Private Practice Success Stories
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She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz