Staying Small on Purpose with Kelsey Martin
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Why did Kelsey decide to start a private practice and how does she describe her “small on purpose” philosophy?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis. They're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process, and now we wanna help you too. For a limited time, I'm offering a free copy of our Private Practice Roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Kelsey Martin is a speech language pathologist in private practice in Waxhaw, North Carolina. She's also a mom and wanted to make sure that she created a private practice with intention so that she could spend as much time as possible with her young children while financially providing for her family as an SLP and business owner. So if you're the kind of person that wants to create a private practice so that you can have more balance in your life, you are going to love Kelsey's story. So stay tuned. I'm Jenna Castro-Casbon, speech-language pathologist, business coach, and creator of the Start Your Private Practice system.
And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life, and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started. There are lots of reasons why SLPs start private practices. I talk about the main drivers for SLPs starting private practices as freedom, flexibility, fulfillment, and finances.
The SLP that you are about to meet, Kelsey Martin, holds freedom and flexibility dear to her heart because she wants to maximize the time she's able to spend with her family. For those of you who are parents or planning to have a family one day, I'm sure that you get this, and maybe you want it too. And if you're not a parent or don't intend on having kids, no judgment, I'm sure there are things that you would like more freedom and flexibility and time to be doing, and that you also want more balance and time to be able to do those things. I try to get SLPs to think about private practice differently, not as much as a job setting, but as something you create for yourself so that you can have what you want for yourself and your family.
And the cool thing is that I've gotten to watch Kelsey start her private practice from scratch. When you see me on video and you see my office and I have all those post-it notes behind me with the names of my students in the Start Your Private Practice program, Kelsey's name is down there on the second row. I see her name every day and I think back to when she was one of the original members in my program and how much she's grown since then. The cool thing is, is that I'm able to support private practitioners at different legs of their private practice journey. And for Kelsey, I've been able to help her on the beginning leg of her journey. And now on the next leg is she joined my higher level program to help people get to the six figure level and grow their private practices.
So when you hear her talk about six, she's talking about that program and community of private practitioners who are working on hiring, getting into their next office spaces and truly becoming the CEO of their businesses.
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Chapters
8 chapters
1
Why did Kelsey decide to start a private practice and how does she describe her “small on purpose” philosophy?
0:00–6:27
2
What was Kelsey’s early career like and how did her experiences as an independent contractor shape her goals?
6:27–12:00
3
How did Kelsey transition from full‑time clinic work to launching Playful Communication while balancing family life?
12:00–18:01
4
What steps did Kelsey take to build her practice slowly – from legal setup to her first website launch?
18:01–22:36
5
How does Kelsey define success for herself and why does she choose to stay small rather than scale quickly?
22:36–28:03
6
What prompted Kelsey to join the Six‑Figure Private Practice program and what confidence‑building decisions is she now making?
28:03–33:41
7
What are Kelsey’s long‑term visions for her practice – hiring, insurance, multidisciplinary space, and a sensory‑focused hub?
33:41–38:52
8
What key takeaways does Kelsey share for clinicians who want a flexible, family‑focused private practice?
38:52–45:43
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz