The Insurance Nightmare That Built a $2 Million Practice with Rebecca Ingram Rowe and Sarah Morris
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What is the overall focus of this episode and who are the guests?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before, and they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode. Welcome back to another episode of the Private Practice Success Stories podcast. I'm your host, Jenna Caster Kasbon, and I'm so excited for you to meet today's guests, Rebecca Ingram Rowe and Sarah Morris. Becca is a speech language pathologist and the founder of Act Therapy Services, a pediatric private practice with three locations in North Carolina. Sarah is her co CEO and the billing brain behind the whole operation. Here's the thing I want you to know. Rebecca didn't start with a multi location clinic. She started seeing kids in their homes after her first child was born.
And then very early on, something happened that almost made her quit private practice altogether, which had to do with not fully understanding insurance. I won't spoil it, but ten years later, Rebecca still remembers exactly what that mom, who was a little bit frustrated, said to her. And that's the reason why ACT therapy services exist the way it does now is. and why they've added a billing company to help fellow private practitioners with their billing. What I love about this conversation is that Rebecca and Sarah are just sharing a success story. They're sharing the partnership that made it possible. Rebecca is the visionary clinician and owner. Sarah is the systems and numbers side of the brain.
And together, they've built something that I think a lot of you have been quietly wishing existed, which is helpful your insurance billing. If you've ever felt overwhelmed by insurance, and if you've ever wondered when the right time to hire a biller is, Or if you keep telling yourself, I'm bad at math, so I'll be bad at billing, then this episode is for you. So let's dive in. Okay. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice.
Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started. So before we get started, can you please share your name, your location, the name of your private practice, and Rebecca, who you've brought with you today?
Yes, my name is Rebecca Ingram Rao. I'm located in Charlotte, North Carolina. Um, our therapy practice is called Act Therapy Services. We provide speech and occupational therapy to pediatrics. I'm here today also about activated practice solutions. And with me I've brought my co-CEO, Sarah Morris. So I'll hand it over to Sarah. Yeah, I'm here. Sarah, can you just
share like a tiny bit about kind of maybe what your background is?
And then what you do for Rebecca's brackets. Yes, so my background has been medical billing through emergency services. So I was a lead biller and handled all of insurance for Mecklenburg EMS Agency, the 911 Transportation in Charlotte, North Carolina.
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Chapters
6 chapters
1
What is the overall focus of this episode and who are the guests?
0:00–6:15
2
How did Rebecca start ACT Therapy Services and what early challenges did she face with insurance?
6:15–9:11
3
What was the pivotal moment that inspired Rebecca to improve billing processes?
9:11–19:37
4
When is the right time for a private practice to hire a dedicated biller?
19:37–26:35
5
How does the owner‑biller partnership between Rebecca and Sarah create transparency and peace of mind?
26:35–35:26
6
What strategies do they recommend for going slow with insurance contracts?
35:26–37:46
Speakers
1 identifiedMore from Private Practice Success Stories
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She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz