Transitioning from Part-Time to Full-Time Private Practice with Amanda Donaldson - A Grow Your Private Practice Case Study
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What inspired Amanda Donaldson to start a private speech‑therapy practice?
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
To download your free copy, please visit startyourprivatepractice.com backslash roadmap to sign up. Now on to the episode. Amanda Donaldson is a speech language pathologist in private practice in Phoenix, Arizona. She has a mobile private practice serving children with a variety of speech and language needs. Amanda started her private practice on the side of her job in the schools, and she also had a per diem job at a hospital. That was working well for a while, and then she reached maximum capacity in her private practice and had to decide what to do. Now, I firmly believe that starting a private practice part-time is the best way to start, but it is not the best way to grow. One of the things that I hope that you'll love about this episode is how Amanda talks about investing in herself and doing the math and figuring out whether or not her private practice was worth it.
She also talks about investing in marketing and whether or not Google Ads worked for her, as well as And she also shares about her experience in the Grow Your Private Practice program and what kind of things she's learned in the program to help her grow in a systematic versus a stressful way. So if you have a growing caseload and a wait list and you're trying to decide if going all in on yourself and your private practice is your next move, make sure to listen to this entire episode. Enjoy! I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice.
Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
All right, so before we dive in, can you please share your name, your location, and the name of your private practice?
Yeah, so hi everyone. Um I'm Amanda Donaldson. I am the owner of Communicant Speech Therapy. I am a private practice in-home speech therapy company servicing in and around the Phoenix, Arizona area. And I serve mainly children, but I do have some adults as well. I love that.
that. So listeners, I have gotten to know Amanda fairly well in different programs. But what I want you to hear is really how Amanda got started. So could we start at kind of like the beginning of your career and like tell everyone from the lens of what then led you to start a private practice.
Yeah. So I always knew I wanted to work with children ever since I was young. And then, you know, I was gonna be the stereotypical teacher. And I was like, you know what? I had a speech therapist when I was a kid, and that's a way I can give back and not have a class of however many 25 or 30 these days. They just keep getting larger. So have that flexibility, but then also be able to give back to something that helped me. So I did work in the schools. I was in the schools for about four and
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Chapters
8 chapters
1
What inspired Amanda Donaldson to start a private speech‑therapy practice?
0:00–5:18
2
How did Amanda transition from a part‑time side gig to a full‑time private practice?
5:18–9:51
3
Why did she choose a mobile, in‑home service model instead of a brick‑and‑mortar office?
9:51–14:10
4
What financial calculations helped Amanda decide it was time to go all‑in?
14:10–18:46
5
Which marketing strategies (like Google Ads and word‑of‑mouth) drove her client growth?
18:46–22:44
6
How does a smaller, focused caseload create a bigger impact for clients?
22:44–26:55
7
What steps is Amanda taking to hire help and scale her practice?
26:55–31:20
8
What are Amanda’s goals for the next 6‑12 months and her advice for clinicians considering private practice?
31:20–36:50
Speakers
1 identifiedMore from Private Practice Success Stories
She Spent 5 Years Too Scared to Start - Now She Has a 4-Room Clinic with Tiffany Fairdosi
She Started With Two Clients on the Side - Now She Has Nine SLPs and a Clinic with Samantha Taylor
From 2 Clients on the Side to Ready to Hire — Then She Decided She Didn't Want To with Bianca Gizzi Fusco
She Told Her Dad She’d Never Start a Private Practice - Now She Has a Successful Clinic and Growing Team with Sarah Landry
She Started at 26 With One Referral - Now She Has a Downtown Office and a 3-Year School Contract with Becca Vilsaint
She Didn't Hate Her Job BUT She Left to Start a Private Practice Anyway with Heather Danielkiewicz