Why SLPs Choose Private Practice (Hint: It's Not What You Think)

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Private Practice Success Stories 14 min 1 speaker 8 chapters transcribed 6 hours ago
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How can new SLPs start a private practice quickly and affordably?

Jena Castro-Casbon 0:00
Starting a private practice isn't what it used to be. Today's clinicians are starting private practices much quicker, easier, and cheaper than before. And they aren't guessing their way through it or getting stuck in analysis paralysis, they're following a tried and true roadmap in order to save time, money, and frustration. There is no reason to reinvent the wheel or struggle to figure out how to start a private practice on your own. We've helped thousands of SLPs and OTs through this process and now we want to help you too. For a limited time, I'm offering a free copy of our private practice roadmap, specifically for SLPs and OTs who are curious about private practice and want to see what the journey looks like.
Jena Castro-Casbon 0:44
To download your free copy, please visit startyourprivatepractice dot com backslash roadmap to sign up. Now on to the episode. I'm embarrassed to admit this, but I used to think that the reason why SLPs went into private practice was because they were greedy and all about the money. But after helping over fifteen thousand SLPs build successful private practices, I realized that money isn't the primary reason why SLPs choose private practice, and the ones who are driven by earning more money are not coming at it from a place of greed, but something else altogether. On this episode of the Private Practice Success Stories podcast, I'm going to talk about the top reasons why SLPs choose private practice, and I wonder if these are reasons why you are also interested in pursuing private practice.
Jena Castro-Casbon 1:37
Stay tuned. I'm Jenna Castro-Kasbon, speech language pathologist, business coach, and creator of the Start Your Private Practice System. And I'm on a mission to turn stuck SLPs into successful private practitioners. If you're tired of dealing with high productivity requirements, high caseload sizes, and low pay, it's time to take control of your professional, personal, and financial life and finally get the freedom, flexibility, and financial abundance that you deserve by working with private clients in your own practice. Join me here each week as I share tips, best practices, and inspirational interviews on the Private Practice Success Stories podcast. If you're a private practitioner or one in the making, you're in the right place, so let's get started.
Jena Castro-Casbon 2:38
I've been helping SLPs build successful private practices since 2008, which is a long time ago by this point. And I estimate that I've helped over 15,000 SLPs start and grow their private practices.

What misconceptions exist about SLPs choosing private practice for money?

Jena Castro-Casbon 2:53
And after a while, I began to notice a pattern. Whenever I asked SLPs what was drawing them toward private practice, the following words, each of which coincidentally start with the letter F, kept coming up again and again. Freedom? Flexibility. And fulfillment. People want to have the freedom to be their own boss and also the freedom to make their own clinical decisions. The flexibility to choose their own hours so they can spend more time with their family or themselves and achieve more work-life balance. And also the fulfillment that comes from being able to truly help people and be the best clinician that you can be. So I started talking about the three F's, right? Freedom, flexibility, and fulfillment.
Jena Castro-Casbon 3:44
And that really resonated with people. Then one day I posted about the three F's on Instagram and Ruth Bass, who was a podcast guest in early 2020, and quick plug about Ruth, she shared her story about being in private practice for 19 years. It's a great episode. You should go listen to it. But anyway, she commented and said, Jenna, you're forgetting a really important F word. And Ruth is a really fun woman. She's a little salty in in a great way. So I braced myself. But she said that the fourth F is finances. Because yes, some people do go into private practice to make more money than they are able to at schools, hospitals, early interventions, or as an employee of someone else's private practice.

What are the three core “F” reasons SLPs pursue private practice?

Jena Castro-Casbon 4:32
And I want to start to take away the shame and the stigma of going into private practice to earn more money because the reality is that we all have bills to pay, mouths to feed, families to take care of, loans to pay, life events and purchases to save up for, and fun stuff to look forward to, like great vacations.

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