Can you build a store nobody can steal from? Jason Alexander and Peter Tilden ask criminologist Dr. Reed Hayes—and his answer challenges the premise that brought him to Really? No, Really. The founder of the Loss Prevention Research Council reveals what he learns from interviewing active shoplifters, why everyday toiletries end up behind locked glass, and how stores use psychology to make thieves think twice. From self-checkout mistakes to organized retail crime, Hayes explains the security decisions shaping your shopping experience. Jason questions the privacy cost of constant surveillance, while Hayes recalls catching a jewelry thief whose disappearing act looked like magic. The conversation also confronts the human stakes of retail theft—and why chasing stolen merchandise can come at a devastating price. Plus, what helps protect your home? Hayes weighs cameras, dogs, and warning signs—including why advertising that you own a gun could attract thieves. Listen to discover what makes a thief think twice—and what might send the wrong message. Learn more about your ad choices. Visit megaphone.fm/adchoices

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