SaaS Interviews with CEOs, Startups, Founders
1425 He Pivoted From IBM Reseller to SaaS in 1998, Now $5m in ARR
19 Jun 2019
Chapter 1: How did Mickey Patton transition from IBM reseller to SaaS provider?
My new book is out on Audible, How to Be a Capitalist Without Any Capital.
Chapter 2: What unique features does Clear C2 offer for manufacturers?
You can grab it right now. Here's what a user, Thomas Lornaviticus, said.
Chapter 3: How does Clear C2 maintain a $60 average customer payment?
Latke is the real deal. Five stars. Hey, Nathan, I just listened to your podcast with JLD.
Chapter 4: How does Clear C2 manage customer churn effectively?
You killed it. I saw your book earlier last week and thought, meh, I'll wait when Kindle costs $199 or whatever, as I have over 150 books to catch up with.
Chapter 5: What is the current customer acquisition cost for Clear C2?
But then I sensed that this book may have something I need right now. I bought it for full price, but didn't really start reading it. Then talking with JLD, you mentioned that the strategies may not work if you wait.
Chapter 6: What strategies led to Clear C2's $5 million in ARR?
And that's so true.
Chapter 7: How is Clear C2 achieving 60% year-over-year growth?
I read it.
Chapter 8: What are the future growth plans for Clear C2?
I'm feeling pumped to devour it even more. Thank you for sharing it all and kicking ass. Guys, all of you that listen to the podcast, you were the reason I wrote the book. SaaS CEOs, founders, entrepreneurs, go grab it today at capitalistbook.com. Especially if you like audio, go grab the audible version right now. Again, capitalistbook.com.
Jumped into the CRM space back in 1998, pivoting away from being just an IBM reseller. Today, they've got over 5 million bucks in ARR, serving over 80,000 seats across 450 paid logos. Totally bootstrapped. He bought out his other founders over the past 15, 20 years. Healthy growth, 60% year-over-year growth since last year in September of 2017.
Spending about, call it 10,000 bucks to acquire a new $6,000 a month customer. A team of about 45 to 50 people based down there in Texas. This is the Top Entrepreneurs Podcast, where founders share how they started their companies and got filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.
We went from a couple of hundred thousand dollars to 2.7 million. I had no money when I started the company. It was $160 million, which is the size of many IPOs. We're a bit strapped. We have like 22,000 customers. With over 5 million downloads in a very short amount of time, major outlets like Inc. are calling us the fastest growing business show on iTunes.
I'm your host, Nathan Latka, and here's today's episode. Hello, everybody. My guest today is Mickey Patton. He's the president and CEO of Clear C2, the leading CRM for manufacturing companies.
he joined clear c2 in 1998 and has an extensive knowledge of how manufacturers can use technology to streamline and maximize their customer relationships throughout the most complex sales cycles and ecosystems mickey are you ready to take us to the top sure all right 1998 that puts you in the range of you you mean you were around right when serums were coming into style huh
Yeah, we started out with contact management. It wasn't called CRM at the time. It was just basically an electronic Rolodex, if you will.
That's very good.
Yep. The industry started adding things like customer service and sales support and pipelining and marketing.
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