SaaS Interviews with CEOs, Startups, Founders
EP 577: Vinod Khosla, Others Invest $600k+ In Ex-Intuit Founder Providing Financing Against Invoices with Numberz CEO Aditya Tulsian
21 Feb 2017
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: What is Numberz and how does it generate revenue?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top.
Chapter 3: How does NH1 Design utilize Numberz for invoicing?
Five and six million.
Chapter 4: What are the pricing plans offered by Numberz?
He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
Chapter 5: What motivated Aditya Tulsian to leave Intuit and start Numberz?
And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the $100 is Rich Jones.
Chapter 6: What was Numberz's first-year revenue and growth trajectory?
Okay, Rich Jones, he is stuck in corporate. He wants to break free. He's binging on the show. For your chance to win 100 bucks every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word Nathan to 33444 to prove that you did it.
Chapter 7: How does Numberz acquire its customers?
Nathan Latka here. This is episode 577.
Chapter 8: What are the challenges and successes in customer retention for Numberz?
Coming up tomorrow morning, you'll learn from Andrew Myers of Ripple Recruiting, which just passed 8,000 Ivy League resumes with 15 employers paying $300 per month for access. Good morning, folks. Nathan Latke here. Our guest this morning is Adi Tulsiian. He launched and led multiple small business-focused software service and mobile offerings at Intuit India.
He's also a management consultant at Diamond Consultants, which is now PwC. He's also a product manager. He's got an MBA, and he's doing very big things, especially in the SMB SaaS space. Adi, are you ready to take us to the top?
Hi, everyone. This is a pleasure being over here.
Why don't you start us off? Let's just get context real quick. Tell us what your company, the current company you're building, what it's called and how you generate revenue with it.
Our company is called Numbers. And the way we do it is we are trying to create a platform for small and medium businesses in India and across the globe where they can manage their day-to-day cash flow. And the way we've generated revenue is by providing them both software as well as various financial services products that we get through partnering with financial institutions.
So is the majority of your revenue kind of software as a service?
It's like a 50-50 split. 50% comes from the software as a service and 50% comes from the commissions that we get from the financial institutions.
Okay, great. So let's walk us through an example of a real customer using you guys. Tell us that story.
So let's take up a company called NH1 Design. NH1 is basically into graphic design and they go out and invoice big sort of corporate Fortune 500 customers for the design work that they do. Now, this NH1 Design basically uses our platform to create the invoices and send it to those big corporates. Now, many of these corporates actually do not pay them before 60 days or sometimes even 90 days.
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