SaaS Interviews with CEOs, Startups, Founders
FullFunnel.io Using 4k FB Community, Book to Grow B2B SaaS Business
19 Jan 2021
Chapter 1: What is the revenue goal for FullFunnel.io this year?
So I feel this year we would be able to reach at least 100K in annual recurring revenue at the end of the year. So at least this is my goal for this year. If it will be better, I will be happy.
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My guest today is Andre Zinkovich. He's the founder of FullFunnel.io and ROI Planning, Marketing Planning Platform. He lives and breathes B2B marketing all the way since back 2007. He's the author of LinkedIn Content Marketing, How to Generate High-Quality Leads on LinkedIn Without Cold Messaging. Ads did very well in terms of books. We're excited to chat with him today.
Andre, you ready to take us to the top?
Yeah, exactly. Thanks a lot for inviting me. Thanks a lot for having me on your show. You bet.
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Chapter 2: What is the business model of FullFunnel.io?
What year?
So it was the end of 2017.
And when did you write the B2B LinkedIn content marketing book?
It was the beginning of 2019.
I see. And how did the book do? How many copies did you sell?
So we sold over Gumroad, we sold so far 500 copies. On Amazon, we sold almost 3,000 copies. And before launching this, we had a campaign on product hunt, but it was, you know, I can't... I can't treat it as a sales revenue because we did a promotion basically to collect the feedback, you know, before launching the book. And we are product hunt.
We sold, if I'm correct, around 2000 copies, but the price was something around five bucks.
Yeah. Of the book or of ROI plan?
Of the book.
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Chapter 3: How much consulting revenue did FullFunnel.io generate in 2020?
Basically, only me and co-founder are full-time. But that was, let's say, for last year, it was a side project. And as I mentioned, we did lots of these beta tests just to collect the feedback to get... I understand.
So Andre on on, I just want to know on ROI plan, how many are either full time or part time currently today?
So as for full time, we can count on the me and my co founder and for part time employees, we have four developers.
So six total? Yeah, I see. Okay, great. And how are you? Where are your engineers based?
All in Warsaw in Poland, where I am from.
And what do you pay a junior engineer in Poland?
You mean the average hourly rate?
Yeah, in Poland.
So for senior, let's say for our senior full-stack developer, we are paying $40 per hour. And for our, let's say, junior, mid-engineers, we are paying depending on the scope from $25 to $30.
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Chapter 4: What challenges did the guest face when launching ROI Plan?
Let me see. I'll look him up. Why do you like him?
Gravy payment. It's like gravy payments, but I don't know if the domain is .com. So I love his leadership style and the way how he built his LinkedIn profile. And basically, his, let's say, entrepreneurship mantra, he told like, our key goal for all people who we are hired to gravy is basically to make a great career and help them to become entrepreneurs.
So their goal is to help these people to build personal brands on LinkedIn as well to establish the
That's great. The website is called Casey, sorry, gravy solutions.io is the URL. Number three, what's your favorite online tool for building your business?
It depends because I use marketing tools. I use project management.
Andre, pick the tool that you use the most.
So it would be Slack.
Slack. Number four, how many hours of sleep do you get every night?
Seven.
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Chapter 5: How did the guest validate their MVP for ROI Plan?
It's an agency. He did about a quarter million dollars in revenue last year. He's using that agency revenue to build a SaaS product called ROIplan.io to help you create, manage, and control all of your marketing plans. He's got a few customers at 150 bucks a month spending $3,000 total right now per month on full expenses. Two founders, four developers based in Warsaw, Poland.
Average salary there is between $20 and $40 per hour. No plans to raise capital. Bootstrap today looking to scale so they can potentially go out and hire more engineers to accelerate his product roadmap. Thanks for taking us to the top, Andrey.
Thank you so much for having me today and it was a pleasure to chat with you.