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SaaS Interviews with CEOs, Startups, Founders

They Did $210k Last Month Helping Eliminate Debt in Spain

22 Apr 2021

Transcription

Chapter 1: How did the guest grow their business from 2017 to 2020?

0.166 - 10.076 Christian Tenasi

We started in 2017 with 2K and we got from 2017 and 2020 3.5 million euros.

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12.839 - 32.823 Nathan Latka

You are listening to Conversations with Nathan Latke. Now, if you're hearing this, it means you're not currently on our subscriber feed. To subscribe, go to getlatke.com. When you subscribe, you won't hear ads like this one. You'll get the full interviews. Right now, you're only hearing partial interviews.

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33.644 - 44.461 Nathan Latka

And you'll get interviews three weeks earlier from founders, thinkers, and people I find interesting. Like Eric Wan, 18 months before he took Zoom public.

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44.822 - 48.988 Unknown

We got to grow faster. Minimum is 100% over the past several years.

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49.087 - 59.701 Nathan Latka

Or bootstrap founders like Vivek of QuestionPro. When I started the company, it was not cool to raise. Or Looker CEO Frank Bean before Google acquired his company for $2.6 billion.

60.002 - 64.708 Unknown

We want to see a real pervasive data culture, and then the rest flows behind that.

65.509 - 92.614 Nathan Latka

If you'd like to subscribe, go to getlatka.com. There, you'll find a private RSS feed that you can add to your favorite podcast listening tool, along with other subscriber-only content. Now look, I never want money to be the reason you can't listen to episodes. On the checkout page, you'll see an option to request free access. I grant 100% of those requests, no questions asked. Hello, everyone.

92.654 - 106.549 Nathan Latka

My guest today is Christian Tenasi. He's building a tool called Lawyer for Your Debts. It's playing in, you can think of it like Rocket Lawyer, the LegalZoom space, especially overseas. It's scaling nicely. We're excited to have him. Christian, are you ready to take us to the top?

106.765 - 108.507 Christian Tenasi

Let's take you to the top, Nathan.

Chapter 2: What is the purpose of the 'Lawyer for Your Debts' tool?

421.433 - 434.195 Nathan Latka

mediator doesn't work, you then propose a debt restructuring plan to the creditors. They accept, usually get off with some discount. If they still don't accept, number four is you go to a judge. How many people paying customers do you have right now going through this process?

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434.616 - 437.982 Christian Tenasi

We have right now more than 2,000 clients.

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438.844 - 441.889 Nathan Latka

Okay. 2,000 clients who are actively paying 300 euros per month.

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442.173 - 459.092 Christian Tenasi

Uh, we have that, that, that are paying, we have between, uh, uh, have to say almost 700 clients because the, the, the, the others already paid and now are in progress to, to solve their, uh, their debts.

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459.693 - 465.6 Nathan Latka

So 700 times, 350 United States dollars per month. What is your revenue today?

467.182 - 471.066 Christian Tenasi

Last month we made 210, 210 K.

471.485 - 492.45 Nathan Latka

210,000 last month. Okay. And so the obvious question I have here is with any SaaS company, your economics come from recurring revenues, sticky customers. After you help a customer relieve some of this debt and they didn't leave, you just said it, you had 2000 that abused you and only 700 are still paying. Why is this product valuable for a customer over the long term?

492.47 - 494.893 Nathan Latka

How do you get people to keep paying you after the debt's restructured?

495.515 - 515.313 Christian Tenasi

After the dev structure, we plan to implement an app sales for them. We want to implement, we have in process to make an application, an app like Rocket Lawyer to provide them with legal services. Do you know the application do not pay?

Chapter 3: How does the SaaS model work for personal insolvency services?

547.186 - 588.509 Christian Tenasi

Let me tell you, this is a big market. In France, for example, they had this low for more than 50 years. So in France, more than 170,000 people per year go through this low and cancel their debts. Here in Spain, we are at the beginning. When we started in 2017, just 150% per month used Google to search about this low. Now we have more than 40,000 people per month searching about this low.

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589.17 - 594.338 Christian Tenasi

And the possible market could be 120,000 people per year.

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595.718 - 609.7 Nathan Latka

I understand. So talk to me about your engineering team, because that's going to determine how fast you can get out a new product to keep customers paying you, where you can add value to them even after you cancel some of their debt. So what's the team size today? How many people?

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610.421 - 616.731 Christian Tenasi

We have an external team of, let's say, six people.

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617.791 - 642.702 Christian Tenasi

uh you said an external team of six people exactly what's the team size the total team size full-time employees they this this partner yeah it has it has a lot of a lot of developers because he we didn't have it here in in in-house we have an external so it's a partner i understand that i'm talking about on your on your team christian ignored developers on your team how many people are full-time

643.492 - 648.724 Christian Tenasi

We have almost 25 people. 25.

648.784 - 651.229 Nathan Latka

And what's the breakdown? What do they do?

652.091 - 686.703 Christian Tenasi

We have in marketing, we have four people. We have in sales department, sales representative, we have six people. And until the end of this month, we will put nine people more. So we'll be like, say, 15 people. And afterwards, we have, let's say, the person that are in charge to customer support. We call them paralegal. They are our customer support.

687.444 - 694.111 Christian Tenasi

If the client doesn't know how to upload the document or... How many are there? We have there six.

Chapter 4: What are the costs and payment structures for clients?

725.051 - 748.238 Christian Tenasi

Exactly. Very quick. We had an MVP. We had an MVP from, let's see, I had an idea in January last year. I spoke with them in March. We started in April, May. And in November, we had the MVP.

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749.146 - 756.194 Nathan Latka

Yep, yep, that's great. So your first customers on the SaaS platform were back in November, correct?

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756.214 - 757.656 Christian Tenasi

Exactly, exactly, in November.

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757.916 - 762.722 Nathan Latka

And help me understand the size of the agency before you had SaaS. So how much revenue was the agency doing?

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763.603 - 777.499 Christian Tenasi

Before we had SaaS, we had, let me say, have almost 35 people, 35. So we now are just 24, so 11 people less.

777.833 - 781.059 Nathan Latka

How much revenue did you do in 2020 that was services revenue?

781.861 - 784.445 Christian Tenasi

In 2020, 1.4 million.

785.026 - 789.936 Nathan Latka

1.4 million, got it. And that was basically all services revenue because you switched to SaaS at the end of the year.

789.956 - 791.218 Christian Tenasi

Exactly, exactly.

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