Some leaders talk about growth. Others build systems that make it happen. In this conversation with Daniela Jurado, EVP of Sales & Marketing for North America at VTEX, we break down what it really takes to scale in today's retail: unified commerce, customer retention, and operational efficiency that keeps promises and profits intact. Daniela shares her journey from Latin America to EMEA and now the U.S., and what she's learned building teams across cultures and markets. We talk about local presence, trust, and why understanding compliance and customer expectations is key to winning in the U.S. market. We go deep into the real playbook of modern commerce: Unified and composable architectures that launch pilots in weeks, not years. B2B orchestration that replaces manual orders and builds scalability. Delivery promise and last-mile strategies that turn convenience into loyalty. The data behind retention: existing customers spend 67% more, and losing one means fighting to earn three new ones. If you're leading in ecommerce, retail, or digital transformation, this episode gives you a clear roadmap to scale sustainably in 2025 and beyond. 🎥 Watch the full episode and tell me in the comments which part you'll put into action first. #DanielaJurado #Ecommerce #Retail #B2BCommerce #CustomerRetention #Marketplace #DeliveryPromise #Compliance #SantiagoNaranjo #VTEX

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