Sneaky Marketing Tactics That Aren’t Your Friend

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Smart Money Happy Hour with Rachel Cruze and George Kamel 36 min 3 speakers 4 chapters transcribed
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What sneaky marketing tactics should you avoid?

George Kamel 0:05
Today, we're talking about sneaky marketing tactics, pretending to be your friend, just so they can steal your money.
Rachel Cruze 0:11
The free trial, if you will. You give them your information to sign up for the free trial, and then they start charging you.
George Kamel 0:19
Can I give you my hack for this? Yeah.
Rachel Cruze 0:27
Hey guys, it's Rachel Cruz.
George Kamel 0:28
And George Camel.
Rachel Cruze 0:30
And this is Smart Money Happy Hour.
George Kamel 0:38
Wow.
Rachel Cruze 0:39
Delicious. Well, this is the show where two friends who happen to be money experts talk about what you're talking about. So everything from pop culture, current events, and money. And what are we going to sip on, George, while we're chatting about this?
George Kamel 0:48
We're sipping on Rachel's, I assume, first drink, an Amaretto Sour. A classic.
Rachel Cruze 0:54
I will say.
George Kamel 0:55
Is it nostalgic for you?

How can free trials lead to unexpected charges?

Rachel Cruze 0:56
It is. My bachelorette party 15 years ago. This is what we all drank because we were young.
George Kamel 1:02
And you wanted something that tasted like candy. It's good. Tastes like candy. So stick around until the end. We're going to give you our rating and reveal the cost per glass at the end of the episode.
Rachel Cruze 1:11
Yep. Okay. So I'm like the resident conspiracy theory person.
George Kamel 1:15
Thank you for owning it.
Rachel Cruze 1:16
Friends here, right? And I know there's many of you out there. Thanks for reaching out. Appreciate you. But, you know, one of the conspiracies I think though is that like companies will do things to get you to buy more of the product, right?
George Kamel 1:29
That makes sense.
Rachel Cruze 1:29
And one of those, expiration dates.
George Kamel 1:32
That's the one you feel like is the conspiracy.
Rachel Cruze 1:34
I don't know. It is a very interesting thing. It scares me to death. They got me. So even if it is a conspiracy, I am one that I don't do well when I see that something is expired because I immediately think food poisoning.
George Kamel 1:48
Yes. Right? There's a range of like, oh, it loses some quality and taste or you will die. I think there's a spectrum we can agree on.
Rachel Cruze 1:56
And I think the smell is big, right?
George Kamel 1:58
If something is... I think smell is big.
Rachel Cruze 1:59
Yes. So that is one. But they have the sell-by date.
George Kamel 2:04
Yep.
Rachel Cruze 2:04
Right? Where stores have to... you know, stop allowing the food to be on the shelves and they have to get rid of it, right?
George Kamel 2:11
So sell-by is my favorite because it means it's fine for a long time after that. The stores just can't sell it.
Rachel Cruze 2:16
Yes, which is tricky because if you see a date on a package, I immediately go to... You see sell-by. I see expiration, but it's not. So you got sell by, you got best buy. So it's like the optimal flavor of the product, right?
George Kamel 2:29
You're going to get the most quality, but beyond this date, you'll start to lose some of that.
Rachel Cruze 2:32
Yep. And then we got expiration date, which is the manufacturer's guarantee or responsibility for food safety. What do you think?
George Kamel 2:41
I think companies, I'm not going to try to defend corporations. Not what I'm here for. But I will say, part of it is liability on their part. They're going to try to err on the side of being conservative and being safe because the last thing you want is like, there's an E. coli outbreak and it hurts your company and their brand and reputation. Remember Jack in the Box? Yeah, did you go there?
Rachel Cruze 3:01
No, but they had the worst E. coli breakout in America. It was like 20 years ago. Do you not remember that?
George Kamel 3:06
No.
Rachel Cruze 3:06
Now, any time... So this proves the point.
George Kamel 3:09
I was 15 years old.
Rachel Cruze 3:10
I wasn't really concerned about Jack in the Box. You didn't watch the nightly news?
George Kamel 3:14
Well, there's not a Jack in the Box near me.
Rachel Cruze 3:16
Okay, yeah.
George Kamel 3:17
At the time. You know what I mean? So it wasn't a big... It wasn't my problem.
Rachel Cruze 3:20
But it can Harper... a negative feeling towards the brands if it makes national news like lettuce was a big one remember there was lettuce e coli for a long time i was like i just won't eat salad fine i twist my arm twist my arm don't touch the stuff i'll say no just yes to the gluten-free pizza okay uh you know who's the worst at this when we go through her refrigerator refrigerator sharon rams y'all There is stuff in there. And what does she say? It's fine. It's fine. I mean, bad. What does your mom know that we don't? I don't know, but she's fine.
George Kamel 3:56
Well, she's from a generation where you didn't just throw things away because a date said you should.

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