Sneaky Marketing Tactics That Aren’t Your Friend
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What sneaky marketing tactics should you avoid?
Today, we're talking about sneaky marketing tactics, pretending to be your friend, just so they can steal your money.
The free trial, if you will. You give them your information to sign up for the free trial, and then they start charging you.
Can I give you my hack for this? Yeah.
Hey guys, it's Rachel Cruz.
And George Camel.
And this is Smart Money Happy Hour.
Wow.
Delicious. Well, this is the show where two friends who happen to be money experts talk about what you're talking about. So everything from pop culture, current events, and money. And what are we going to sip on, George, while we're chatting about this?
We're sipping on Rachel's, I assume, first drink, an Amaretto Sour. A classic.
I will say.
Is it nostalgic for you?
How can free trials lead to unexpected charges?
It is. My bachelorette party 15 years ago. This is what we all drank because we were young.
And you wanted something that tasted like candy. It's good. Tastes like candy. So stick around until the end. We're going to give you our rating and reveal the cost per glass at the end of the episode.
Yep. Okay. So I'm like the resident conspiracy theory person.
Thank you for owning it.
Friends here, right? And I know there's many of you out there. Thanks for reaching out. Appreciate you. But, you know, one of the conspiracies I think though is that like companies will do things to get you to buy more of the product, right?
That makes sense.
And one of those, expiration dates.
That's the one you feel like is the conspiracy.
I don't know. It is a very interesting thing. It scares me to death. They got me. So even if it is a conspiracy, I am one that I don't do well when I see that something is expired because I immediately think food poisoning.
Yes. Right? There's a range of like, oh, it loses some quality and taste or you will die. I think there's a spectrum we can agree on.
And I think the smell is big, right?
If something is... I think smell is big.
Yes. So that is one. But they have the sell-by date.
Yep.
Right? Where stores have to... you know, stop allowing the food to be on the shelves and they have to get rid of it, right?
So sell-by is my favorite because it means it's fine for a long time after that. The stores just can't sell it.
Yes, which is tricky because if you see a date on a package, I immediately go to... You see sell-by. I see expiration, but it's not. So you got sell by, you got best buy. So it's like the optimal flavor of the product, right?
You're going to get the most quality, but beyond this date, you'll start to lose some of that.
Yep. And then we got expiration date, which is the manufacturer's guarantee or responsibility for food safety. What do you think?
I think companies, I'm not going to try to defend corporations. Not what I'm here for. But I will say, part of it is liability on their part. They're going to try to err on the side of being conservative and being safe because the last thing you want is like, there's an E. coli outbreak and it hurts your company and their brand and reputation. Remember Jack in the Box? Yeah, did you go there?
No, but they had the worst E. coli breakout in America. It was like 20 years ago. Do you not remember that?
No.
Now, any time... So this proves the point.
I was 15 years old.
I wasn't really concerned about Jack in the Box. You didn't watch the nightly news?
Well, there's not a Jack in the Box near me.
Okay, yeah.
At the time. You know what I mean? So it wasn't a big... It wasn't my problem.
But it can Harper... a negative feeling towards the brands if it makes national news like lettuce was a big one remember there was lettuce e coli for a long time i was like i just won't eat salad fine i twist my arm twist my arm don't touch the stuff i'll say no just yes to the gluten-free pizza okay uh you know who's the worst at this when we go through her refrigerator refrigerator sharon rams y'all There is stuff in there. And what does she say? It's fine. It's fine. I mean, bad. What does your mom know that we don't? I don't know, but she's fine.
Well, she's from a generation where you didn't just throw things away because a date said you should.
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